What about social media and marketing frustrates you the most?
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Stressing over your engagement or lack of likes? Not knowing what to share? Writing the caption? Understanding new platforms? Finding the time to post and share? This list goes on.
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Any number of these frustrations come up whenever I meet with a client for a strategy session. Above all, the biggest pain point I hear is:
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“There’s just so much I SHOULD be doing and I feel like I don’t have the time or headspace to do any of it well.”
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Yep. I hear you.
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In an “ideal world” (I talk about this a lot, I know) I’d be writing you a 50+ page marketing plan outlining how to do all those things you should be doing on Instagram, Facebook, Pinterest, YouTube, Twitter, Snapchat, your blog, your email list etc. But am I going to solve your “real world” problems by doing that? Highly unlikely.
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If you already feel spread too thin, being handed a document reinforcing everything you don’t have time to do is only going to add to the overwhelm (and the dust-collecting pile of papers on your desk). So here’s what I recommend you try instead.
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▪️Be realistic: How many hours a week do you have to put towards your marketing efforts?
▪️Do your research: Which marketing channels and opportunities have the potential to have the greatest impact on your business? (This really does differ depending on your product / service.)
▪️Prioritize: Based on the time you have to give, pick two “high value” marketing options to focus on.
▪️Pour wine: For obvious reasons.

You’re better off doing one or two things well…

…and building a truly engaged and loyal audience there, rather than attempting to tick all of the boxes you think you should without giving any of them the attention they deserve.
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Your audience will appreciate the more thoughtful and valuable content, and a clearer mind to focus on the rest of your business… Game changer.