When you sit down to consider increasing your pricing, do you find yourself asking “What’s the most I think people would pay for this?”

If you do, that’s VERY normal, but that doesn’t mean it’s the right way. Instead of considering what “most” people would pay for your service, what if you reframed that thinking?

What “most” people would pay is of little value to your business. The only people that matter are those that highly VALUE, NEED and WANT what you have to offer. Price yourself for your tiny corner of the market—not for the masses.

Your pricing should be based on your EXPERIENCE, KNOWLEDGE and the QUALITY of your product or service, not someone else’s perception of your value.

To your ideal client, your value is considerably higher than you’re allowing yourself to believe.

When you price based on the value you can bring—and you do an excellent job of COMMUNICATING that value by serving your audience—you won’t be left at the whims of industry trends.

In short, don’t let your local market dictate your price.

Build and invest in growing your own market of potential clients who can’t wait to work with you—the ones who highly value, need and want what you have to offer—and set your price for them. They know what you are worth. You just need to believe it.