Today’s Marketing Tip: Social Media is a TOOL, not a STRATEGY.

Having a strategy is how you make sure every post has a purpose on social media.

It’s how you avoid simply posting for the sake of posting, or posting because you’ve been told you need to be on a particular social platform.

If your posting has felt a little “off” lately, or if you feel like you don’t really know what you’re trying to achieve on social media, revisiting your social media strategy can help.

And don’t worry, I’m not talking about making a dust-collecting document. Something as simple as answering the following questions can help get you back on track.

• What are you wanting to get out of your social media accounts? What is your goal? Why do you show up online? (Eg. increase brand awareness, build a community around your business, generate leads, drive website traffic, increase revenue.)

• Who is your target audience and what are their social media habits? (What platforms are they on? Do they like text, audio, video? When do they interact online?)

• What content categories or themes help you communicate the value your business can bring? (How can you best share your point of different with your audience?)

When you get clear on:

✅ what you’re trying to achieve

✅ who you’re communicating with, and

✅ what content your brand can bring value through sharing…

Posting will start to feel like it has a lot more purpose again.