Don’t be scared to share! Especially when we work in a highly saturated and competitive market, wanting to keep information to ourselves can feel like a way of protecting our business.

But the problem with this way of thinking is that we’re usually basing this decision to post or not post based on our COMPETITOR instead of our CUSTOMER.

In trying to protect a competitor from getting access to your source / resource / recipe / routine / business systems / advice, you’re actually neglecting the needs of people who need it most—your ideal client or customer.

The more value you can bring to your ideal client’s life without it costing them a cent, the more valuable you (and your business) become to them in the long run.

Particularly at this time when it feels like you’re REALLY having to compete for business, I don’t blame you one bit for wanting to keep everything close to your chest. It’s our natural instinct.

I just encourage you to keep this in mind: Serving your ideal client well at every opportunity is a far better investment in your business than attempting to protect yourself from a competitor.