Hi, I’m Tahnée!

A former journalist turned copywriter & marketing strategist

scroll

What is a marketing strategist?
How did a journalist become one?

And now you’re wondering two things:

my story

my story

Great questions, and it’s a fun story, so let me share.

I’ve always been a storyteller so a journalism degree and career felt like a natural fit for me. And it was, for 5+ years. I LOVED it; living and breathing the news cycle, writing to my heart’s content, the rapid career progression. (At 26 I was the youngest editor of a daily newspaper in Australia.)

But eventually I reached the point where I realised in becoming an editor, I’d lost touch with what I really loved about being a writer; listening to people’s stories, asking the right questions, and finding the best way to share their story with a wider audience.

So I took a break for 12 months.

My husband and I travelled South America and then moved on to Canada for a short stint. Thinking it was only going to be a 6-12 month stay, I went all-in on this “career break” and applied for a job as a florist. I should mention: I knew NOTHING about flowers. Loved them, but had ZERO floristry skills.

But I did have an eye and expertise for all things copywriting and online, so I used that to my advantage.


I boldly wrote a pitch to the owner of a flower shop I loved and offered to rewrite their website, manage their blog and create a social media strategy  in exchange for being taught about floral design.

And it worked! I landed a dream job surrounded by flowers! (Side note: Florists and wedding industry professionals are quite possibly the hardest workers I’ve ever met!)

Little did I know this job would turn out to be my first foray into small business and marketing strategy.

page 01

I’ve always been a storyteller so a journalism degree and career felt like a natural fit for me. And it was, for 5+ years. I LOVED it; living and breathing the news cycle, writing to my heart’s content, the rapid career progression. (At 26 I was the youngest editor of a daily newspaper in Australia.)

But eventually I reached the point where I realised in becoming an editor, I’d lost touch with what I really loved about being a writer; listening to people’s stories, asking the right questions, and finding the best way to share their story with a wider audience.

So I took a break for 12 months.

My husband and I travelled South America and then moved on to Canada for a short stint. Thinking it was only going to be a 6-12 month stay, I went all-in on this “career break” and applied for a job as a florist. I should mention: I knew NOTHING about flowers. Loved them, but had ZERO floristry skills.

But I did have an eye and expertise for all things copywriting and online, so I used that to my advantage.


I boldly wrote a pitch to the owner of a flower shop I loved and offered to rewrite their website, manage their blog and create a social media strategy  in exchange for being taught about floral design.

And it worked! I landed a dream job surrounded by flowers! (Side note: Florists and wedding industry professionals are quite possibly the hardest workers I’ve ever met!)

Little did I know this job would turn out to be my first foray into small business and marketing strategy.

At its core, marketing strategy is about making a manageable plan to help an entrepreneur communicate their value, connect with their ideal client and achieve their business goals.

W

While I adored the flowers, my passion was finding ways to bring the big ideas of this little flower shop to life! They had a vision and a story to tell, they just needed help to make it happen. So that’s what I did—through marketing!
We didn’t leave Canada at the end of those 12 months, and I spent the next 6 years working alongside other creative entrepreneurs, including Once Wed and If I Made, supporting them in reaching their goals. 
After welcoming our daughter, Lydia, in 2017, I knew it was time to get serious about launching my own business. I loved this new & unexpected-career I’d created for myself and it was no longer a “passion project”. 

page 02

Helping small businesses thrive is the stuff that makes me feel alive.

In 2019, I officially founded The Strategy Studio to support small businesses in getting their marketing sorted. Because I believe having the business and life you really want IS possible, and an effective marketing strategy will help you get there. 
Thanks for being here,

I

Tahnée

I

(Fun Fact: We returned to Australia to live in February 2020, right before COVID hit—a very fortunate coincidence. Our son, Jacob, was born a few months later amidst a lockdown. We are now happily settled in Newcastle, NSW.)


page 03

2006

How did we get here?

Began career as Journalist and went on to become Editor of a daily newspaper in North West Queensland, Australia.

2012

Discovered Celsia Floral and convinced owner, Johanna Siu, to hire me as their social media + marketing manager.

2015

Became content strategist for online learning platform, If I Made, creating digital courses for creative entrepreneurs.

2012

Relocated to Vancouver, Canada, for “just one year”. We loved it and even became permanent residents. 

2013

Began working in the wedding industry as a floral designer, planner and marketing consultant.

2019

Decided to go all-in on supporting small business owners and formally launched The Strategy Studio.

2020

Relocated the business and babies back to Australia where we’ve settled on the east coast in beautiful Newcastle. 

timeline

50

social media
content ideas

Have writer’s block when it comes to your marketing? Download my 50 social media content ideas to get you going.