Do you spend any time thinking about (and investing energy in) what will be the next “it” platform when Instagram dies? Ha! Who has time for that… I hear you. BUT I want to talk about it because it’s important… hear me out here.

“I need to grow my audience to get my business in front of the right people. How do I do that?” If the value of your business is heavily dependent upon people having an interaction with you personally, then giving people an opportunity to meet you and know you is paramount. When it comes to offering a service, word of mouth is still KING.

“I can’t seem to find and attract the right clients willing to pay my rates.” I frequently find this business challenge is because of three things: You don’t truly know who the target client is. You’re not communicating in a way that resonates with this ideal client. You’re not conveying your value in a way that justifies your prices. Here’s how to fix that.

Here’s my thoughts on how you can market yourself without feeling like you’re selling yourself. Think of marketing and selling as two different things… because they are. Marketing is about serving. Selling is about, well, selling. Let’s dive a little deeper on this one.

What are the biggest challenges you face as a small business owner? Of these challenges, which do you feel you need support with? If one of your challenges is determining what to prioritise, this quick post might help.

What are pain points, and why would I need them? Great question… because they sure don’t sound desirable, but I promise you they’re helpful. A pain point is marketing talk for struggles that resonate with people. You need pain points because – in order to be successful – your product or service will need to be able to resolve some of these problems for your customer. Let me give you some examples.

Today our sweet girl turned TWO and I can’t quite believe it. My husband and I were doing some reminiscing after we put her to bed last night and I realised just how many big life lessons we’ve learned from the littlest person in our family. Here’s just a couple I wanted to share.

“There’s just so much I SHOULD be doing and I feel like I don’t have the time or headspace to do any of it well.”
Yep. I hear you. In an “ideal world” (I talk about this a lot, I know) I’d be writing you a 50+ page marketing plan outlining how to do all those things you should be doing… But am I going to solve your “real world” problems by doing that? Highly unlikely. If you already feel spread too thin, here’s what I recommend you try instead.

“What is the difference between ‘impressions’ and ‘reach’? And is that different to ‘engagement’?” So you’re getting all social savvy and paying attention to your Instagram Insights but suddenly realise you have a lot of questions like these ones. This should help.

What if I’ve got nothing to say on social media? Should I just “post for the sake of posting”? I get asked this question a lot; is a pretty picture with no caption better than not posting at all? It depends what your priorities are and who your audience is… Let’s dive a little deeper.