Today’s Marketing Tip: Social Media is a TOOL, not a STRATEGY. Having a strategy is how you make sure every post has a purpose on social media. If your posting has felt a little “off” lately, or if you feel like you don’t really know what you’re trying to achieve on social media, revisiting your social media strategy can help.

Your “ideal client”…. It’s that mystical term we hear so often used to describe the type of person you “ideally” want to work with. While we’re all familiar with this concept, I find there’s 2 misconceptions that comes along with it; the assumption that once you’ve identified your “ideal client”, your work is done, and that money is the key identifier of your ideal client.

Here’s 5 effective updates you can make to your website that you don’t need to hire a web developer to do for you.

Don’t be scared to share! Especially when we work in a highly saturated and competitive market, wanting to keep information to ourselves can feel like a way of protecting our business. But the problem with this way of thinking is that we’re usually basing this decision to post or not post based on our COMPETITOR instead of our CUSTOMER.

Why did you start your business? It goes without saying that no one starts a business because being self employed is the “easy option”! But the real reason you started you business you probably haven’t reflected on in a while. If you’re feeling overwhelmed, defeated or simply lacking motivation at the moment, I encourage you to revisit your WHY.

“I don’t want to use fear as a marketing tactic, so what exactly do I say to avoid that?” I’ve received this question a lot lately. I really appreciate people asking it, because it shows me you’re being conscious of your INTENTION in your messaging, and that’s more important than ever right now. Here’s my answer to that.

I know the thought of losing income is terrifying. I know what it’s like to invest a lot of energy into marketing with no guaranteed return on investment. I know that desperation and stress often leads us to perform at less than our best selves. But I also know that in order to SELL, you have to first SERVE. Here’s how.

When did you last take a look at your Instagram “Insights”? If it’s been a while, I recommend dipping in there and browsing around to see what content is performing best for you. Here’s a quick guide to help.

Should I be lowering my prices at the moment to attract more business? There’s no blanket answer to this question, but I would like to give you some things to take into consideration when making the decision.

It’s one thing to say you’re customer or client focussed—but what do you do to actively make that a reality? Here’s some questions to consider, and what you could learn from the experience.