Have you ever spotted someone’s Instagram captions or bio and wondered how they’ve made it look fancy with different fonts? Here’s all you need to know in 3 STEPS.

It’s here! My first official FREE marketing resource, available for download now. It covers two of the biggest topics I’m asked about: Connecting with your ideal client and knowing what to say on Instagram.

Have you ever been tempted to buy Instagram followers? As tempting as it might sound to outsource your Instagram growth strategy for seemingly “unbelievable” results, DON’T DO IT. Here’s why.

I had an insightful session with a client this week where she expressed the pressure she’s feeling to “keep up appearances” on social media with her business. A lot of her sentences began with “I feel like I should….” or “Don’t I have to…?” Here’s what’s wrong with that approach.

Today’s Marketing Tip: Social Media is a TOOL, not a STRATEGY. Having a strategy is how you make sure every post has a purpose on social media. If your posting has felt a little “off” lately, or if you feel like you don’t really know what you’re trying to achieve on social media, revisiting your social media strategy can help.

Your “ideal client”…. It’s that mystical term we hear so often used to describe the type of person you “ideally” want to work with. While we’re all familiar with this concept, I find there’s 2 misconceptions that comes along with it; the assumption that once you’ve identified your “ideal client”, your work is done, and that money is the key identifier of your ideal client.

Here’s 5 effective updates you can make to your website that you don’t need to hire a web developer to do for you.

Don’t be scared to share! Especially when we work in a highly saturated and competitive market, wanting to keep information to ourselves can feel like a way of protecting our business. But the problem with this way of thinking is that we’re usually basing this decision to post or not post based on our COMPETITOR instead of our CUSTOMER.

Why did you start your business? It goes without saying that no one starts a business because being self employed is the “easy option”! But the real reason you started you business you probably haven’t reflected on in a while. If you’re feeling overwhelmed, defeated or simply lacking motivation at the moment, I encourage you to revisit your WHY.

“I don’t want to use fear as a marketing tactic, so what exactly do I say to avoid that?” I’ve received this question a lot lately. I really appreciate people asking it, because it shows me you’re being conscious of your INTENTION in your messaging, and that’s more important than ever right now. Here’s my answer to that.