If you really struggle to get ChatGPT to write decent marketing content for your brand, it might be because you’re not inputting the right prompts. I teach small business owners how to make ChatGPT the best tool in your marketing toolkit, and these are the top 3 prompts I swear by. “I need your help […]
I’m tired of opening social media or my inbox every day and being bombarded with promises of “revolutionary methods” or “secrets” or “strategies to transform your business” overnight. Let’s be honest here: Rather than trying to foster any kind of genuine growth in our businesses, these types of marketing campaigns offering “highly sought-after” programs are […]
If you’ve ever caught yourself thinking “No one ever opens my email newsletters. What’s the point of sending them?” this blog is for you. I know how annoying it feels to spend time writing an email newsletter that it feels like no one ever reads. Before you’re too hard on yourself, it’s worth noting that […]
Your brand identity is more than just a logo or a catchy slogan. It’s the essence of your business, the tone you set, and the message you convey. It’s how your business is portrayed to your ideal clients. While elements like your logo, typography, colour palette and style of imagery are all components of your […]
Have you dipped your toes into using AI in your marketing yet? The talk of AI (artificial intelligence) is everywhere… and the conversation has extremes from fear-mongering about it “taking our jobs” to claims it’s capable of doing all of our marketing for us. The truth, as always, lies somewhere in the middle. Personally, I’m […]
If you follow me on Instagram, you might have noticed things have looked a little different this month. I’ve broken all the so-called rules and turned my Instagram feed into a monthly e-magazine cover that allows you to click in to read carefully-curated tips, trends, insights, education, motivation and encouragement to help you navigate the […]
