If you’ve been watching the rise of AI and thinking, “I should have started months ago… now I’m behind,” let me stop you right there. You haven’t missed the boat. In fact, the boat hasn’t even left the harbour. We’re still at the very beginning of what AI can do. A great analogy I heard […]

AI is incredible. It helps me draft outlines, summarise client calls, and brainstorm new ideas faster than ever before. But here’s the thing: I never want to lose touch with my own voice. That’s why I’ve made a non-negotiable rule in my business: one channel stays 100% human. For me, that’s my newsletter. Every word […]

Every time a new tool enters the scene, the fear kicks in. When Canva launched, some designers panicked. “No one will ever need me again!” But here we are years later: Canva is thriving, designers are thriving and actually, most designers I know are relieved they no longer have to spend their days making Instagram […]

If you’ve ever sat at your desk wondering, “Should I let ChatGPT do this for me?”, you’re asking the right question. AI is brilliant at some things. But it should never replace the high-value work that only you can do. The test I use in my own business Whenever I’m feeling stretched or overwhelmed, I […]

If you’ve ever asked ChatGPT (or any AI tool) to draft something for you and thought, “Ugh, this sounds nothing like me,” you’re not alone. It’s one of the biggest misconceptions I see with business owners right now… the belief that you can simply type in a prompt and get copy that’s ready to publish. […]

I’ve been saying a version of my elevator pitch for six + years now, and it’s evolved as my business has evolved. Back when I started, there was no AI to lean on though! I had to do the messy brainstorming on my own. Now? I still do the messy brainstorming… but I also use […]

AI is changing how we market and it’s happening FAST. You can get an Instagram caption, blog post, or sales email in seconds. It’s efficient, sure. Sounds great in theory.  But the danger is that if you’re not careful, everything starts sounding the same. (Anyone else noticed that we’re all drowning in a sea of […]

“I’m Not a ‘Techy’ Person, So AI Isn’t for Me” (Think Again!) Did I just read your mind? 😉 I hear this all the time from business owners who assume AI is too complicated, too tech-heavy, or just not for them. But here’s the thing… Neither am I. And yet, I love ChatGPT—and I think […]

❝I never thought AI could genuinely sound like me without needing a tonne of edits.❞ That’s what my client, Kara Kalin, told me after I created three Custom GPTs for her business—each functioning as an AI writing assistant tailored to different aspects of her work. Why three? Because Kara has distinct audience segments, and a […]

Are you ready to unlock the full potential of AI in your business? If you’ve ever wished marketing could feel simpler, more intuitive, and less like a chore, you’re not alone. Enter ChatGPT! But there’s one key step you can’t skip: teaching AI to truly understand your brand. That’s why I created the AI Brand […]