“The more effort I put into posting on Instagram, the more followers I lose!”  Sound familiar? I had a client share this sentiment with me recently and it was followed by questioning whether they should just “give up” on Instagram and divert their efforts elsewhere, which is a valid question. But my answer was “No. Definitely not.” And here’s why. 

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Why the “unfollows” don’t really matter

If you asked me 10 years ago whether I would ever have my own business, I probably would have laughed. I was working for a national news organization at the time, and the thought of working for myself wasn’t even remotely on my radar.

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How I became an entrepreneur

I want to talk about #balance. I really loathed this word for the longest time, and probably even more so since having my daughter in 2017. All of my exposure to this word seemed to be either unrealistic or glorifying the #hustle and made me feel inadequate as both a Mum and a business owner. But then something changed…

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Why I changed my mind about “Balance”

Feel like you’re missing the mark when it comes to attracting (and booking) your ideal client? A lot of people think there’s something wrong with their product or service when their ideal client doesn’t book, or simply browses, or doesn’t spend as much money as you’d hoped… or doesn’t approach you in the first place. But what if the solution was easier than you expect?

Let’s talk about TOUCHPOINTS.

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5 Touchpoints To Review Today

Your Instagram engagement is a far more valuable asset than any number of followers or likes. An engaged follower is a loyal follower, and that’s a relationship you want to value and invest in.

Here’s 5 tips for how you can start creating more engaging content.

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Instagram tips to boost engagement

Tahnée has been an invaluable contributor to my team at Once Wed and If I Made. Her ability to help us take big ideas, break them down into actionable steps, and transform them into real products has been instrumental in our success.

Emily Newman, Founder, Once Wed & If I Made, Atlanta, USA

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Emily Newman

You have big dreams, a vision and goals for where you want your business to go.  Your ideal clients have needs and wants they’re looking to fulfill. So how do you let them know that your business is the solution they’ve been looking for?

The answer to that is CONTENT STRATEGY.

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Why you need a content strategy

We had a vision for the type of client we wanted to attract, but we weren’t reaching them. Tahnée came along and helped us elevate our online presence via web and social media, leading to a doubling of our average client spend in just 12 months. Investing in her was worth every cent.

– Johanna Siu, Creative Director and Owner, Celsia Floral, Vancouver, Canada.

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Johanna Siu

“Tahnée has been instrumental in the growth and development of our business. She helped us discover our authentic brand voice creating consistency in the way we communicate and allowing us to connect with our ideal client. Her deep understanding of our brand meant I was able to trust her with the full reins to connect and communicate on behalf of Spread Love. Tahnée’s ability to get behind your vision wholeheartedly translates to results. She is the partner you can dream big with!”

– Ashley Bond, Creative Director and Owner, Spread Love Events, Vancouver, Canada

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Ashley Bond