What’s the go with Twitter and should I be using it for my business? Twitter’s not for everyone, but there’s some important info that might help you decide if it’s a good fit for you. We’ll look at who is on Twitter, how to use it for marketing, and where the biggest opportunities are.

So you’ve got a Pinterest account and you play around pinning from time to time. You try to remember to pin a new blog post when you finally share it because you’ve heard that’s important, but much beyond that… you probably feel like “using Pinterest for business” is all a bit confusing.

Here’s my short-hand guide to why you should be using Pinterest for your business, and how you can do it relatively easily!

Do you spend any time thinking about (and investing energy in) what will be the next “it” platform when Instagram dies? Ha! Who has time for that… I hear you. BUT I want to talk about it because it’s important… hear me out here.

“I need to grow my audience to get my business in front of the right people. How do I do that?” If the value of your business is heavily dependent upon people having an interaction with you personally, then giving people an opportunity to meet you and know you is paramount. When it comes to offering a service, word of mouth is still KING.

“I can’t seem to find and attract the right clients willing to pay my rates.” I frequently find this business challenge is because of three things: You don’t truly know who the target client is. You’re not communicating in a way that resonates with this ideal client. You’re not conveying your value in a way that justifies your prices. Here’s how to fix that.

Here’s my thoughts on how you can market yourself without feeling like you’re selling yourself. Think of marketing and selling as two different things… because they are. Marketing is about serving. Selling is about, well, selling. Let’s dive a little deeper on this one.

What are the biggest challenges you face as a small business owner? Of these challenges, which do you feel you need support with? If one of your challenges is determining what to prioritise, this quick post might help.

What are pain points, and why would I need them? Great question… because they sure don’t sound desirable, but I promise you they’re helpful. A pain point is marketing talk for struggles that resonate with people. You need pain points because – in order to be successful – your product or service will need to be able to resolve some of these problems for your customer. Let me give you some examples.

Today our sweet girl turned TWO and I can’t quite believe it. My husband and I were doing some reminiscing after we put her to bed last night and I realised just how many big life lessons we’ve learned from the littlest person in our family. Here’s just a couple I wanted to share.

“There’s just so much I SHOULD be doing and I feel like I don’t have the time or headspace to do any of it well.”
Yep. I hear you. In an “ideal world” (I talk about this a lot, I know) I’d be writing you a 50+ page marketing plan outlining how to do all those things you should be doing… But am I going to solve your “real world” problems by doing that? Highly unlikely. If you already feel spread too thin, here’s what I recommend you try instead.