AI is changing how we market and it’s happening FAST. You can get an Instagram caption, blog post, or sales email in seconds. It’s efficient, sure. Sounds great in theory. 

But the danger is that if you’re not careful, everything starts sounding the same. (Anyone else noticed that we’re all drowning in a sea of sameness right now?!) 

Your clients aren’t hiring you for a perfectly polished, generic voice. They’re hiring you for you.

How to keep your content human with AI:

1️⃣ Start with YOUR voice, not the tool’s.
Train AI on your tone, language quirks, and stories with authentic examples of your typical copy style. This way it will write like you. (And not like AI)

GRAB MY CHATGPT BRAND VOICE MASTERY GUIDE

2️⃣ Add your perspective.
AI can structure and draft, but it can’t replace your personal experience or point of view. That’s the gold your audience connects with.

3️⃣ Blend automation with authenticity.
Let AI do the heavy lifting — first drafts, repurposing, editing — and layer your own voice and stories over the top.

Want AI that actually sounds like you? In my ChatGPT Strategy Sessions, I show you how to set up ChatGPT to act like your personal writing assistant that understands your voice, style, and audience. In 90 minutes, you’ll walk away with a customised GPT that saves you hours every week without losing authenticity. Learn more here.