If you’ve ever sat at your desk wondering, “Should I let ChatGPT do this for me?”, you’re asking the right question.

AI is brilliant at some things. But it should never replace the high-value work that only you can do.

The test I use in my own business

Whenever I’m feeling stretched or overwhelmed, I run everything through this filter:

Is this task high-value or low-value?

• High-value work → the stuff that needs my brain, my nuance, my IP. For me, that’s client strategy sessions, messaging development, website copy, keynote writing. These are the things that move the needle and that my clients are paying me for.
  
• Low-value work → tasks that don’t need me at full power. Things like outlining a podcast, summarising meeting notes, answering routine client questions, or drafting the “bones” of an email.
  

High-value stays with me. Low-value gets outsourced, often to AI.

What this looks like in practice

I use AI to:

• Summarise recordings of client calls so I can stay fully present instead of scribbling notes.
  
• Draft responses to common questions after a ChatGPT training.
  
• Turn a rough idea into an outline for a blog or podcast episode.
  

And that frees me up to put my full energy into:

• Crafting a brand message that feels true and powerful.
  
• Asking better questions in strategy sessions.
  
• Writing copy that actually converts.

Why this matters

If you hand over your high-value work to AI, you risk losing the very thing that makes you stand out.

But if you hold on to everything yourself, you’ll stay stuck in the weeds and have no space for creativity or growth.

AI can help us move faster, work smarter, and save our brainpower for the stuff that really matters. But it can’t make someone feel understood. It can’t build trust. It can’t make your clients feel genuinely valued.

That’s still on us. And it’s also the most important work we do.

So next time you’re staring down a long to-do list, run it through the high-value/low-value test. Give AI the busywork. Keep the “zone of genius’ work for yourself.

This article was inspired by my conversation with Bec Sands on her Confidently Visible podcast. You can listen to the full episode here.