AI is incredible. It helps me draft outlines, summarise client calls, and brainstorm new ideas faster than ever before.

But here’s the thing: I never want to lose touch with my own voice.

That’s why I’ve made a non-negotiable rule in my business: one channel stays 100% human.

For me, that’s my newsletter. Every word is written by me. No shortcuts, no AI drafts. Just me, my thoughts, and my stories.

Why I do this

It’s not because I don’t trust AI. I use it every day! It’s because I want an anchor. A place where I stay crystal clear on:

• Who I am
  
• What I stand for
  
• How I naturally communicate

That one authentic piece of content also becomes fuel for everything else. I feed it back into my CustomGPT, so the AI keeps learning my true tone of voice. That way, when I do ask it to help with content, it stays aligned with me instead of drifting into generic territory.

The balance that works

AI can help us:
✔️ Save time
✔️ Handle the low-value tasks
✔️ Free up bandwidth for creativity

But here’s what AI will never do:
✨ Make someone feel understood
✨ Build trust
✨ Make a client feel genuinely valued

That’s still on us and that’s why I keep my newsletter human. It’s not just about content. It’s about connection.

So my advice? Choose one channel in your business to keep completely human. It could be your newsletter, your podcast, your keynote speaking, or even your Instagram Stories. Make that your anchor.

Because when the rest of your content is supported by AI, you’ll be glad you have one space that’s purely, unmistakably you.