How often do you open Instagram ready to post a photo and then sit staring at said photo for 10+ minutes wondering what in the world you’re going to write as your caption?

This is a little exercise I do with some of my clients that might help overcome the perpetual IG writer’s block.

Create a word document for yourself on your computer and answer these 10 questions. 

▪️What’s the story behind your business name?
▪️Why do you love what you do?
▪️Why did you start your own business?
▪️What’s the most challenging aspect of your job, and how do you overcome this?
▪️What are the most common questions you are asked by clients during consults or via your website / social media? How do you answer these?
▪️What does your ideal client value? (Efficiency, quality service, attention to detail, uniqueness?)
▪️How do you fulfill these values? (Explain your client process, what makes your product or service unique?)
▪️What have been some of your most rewarding business experiences in the past year, and why?
▪️What do people most often tell you they love about your product or service? (This is probably your point of difference!)
▪️Are there any other members of your team? How would you introduce them?

And there you have at least 10 Instagram captions ready to go! (But you’ll probably find some of your answers can be broken down into multiple posts.)

The lesson here is that people love to hear your process; the behind-the-scenes of how your products or services come to life, and they love knowing the person behind the brand.

Give the people what they want!