What content is best for each social media platform?
In previous posts I’ve talked a lot about individual social media platforms and paying attention to where your target client would “hang out” online. Because it’s hard to process all of this information individually, here I’ve synthesised the key points across the 4 most popular social channels.
Think of Instagram as your mini portfolio or a snapshot of what you have to offer. You want to use this platform to drive traffic to your website or YouTube channel where people can “read the full blog post”, or “see the full gallery” or “watch the whole tutorial” or “explore other products in the range” etc. Along with being your portfolio, Instagram is the opportunity to share your process (whether that’s a thought process or creative process) and engage in conversation with your followers.
Consider Facebook the opportunity for people to see you as a resource and a wealth of knowledge. As well as sharing your own content on Facebook, share other helpful details such as information on events in your community relevant to your audience, insightful articles or blog posts, recommendations on things to read/watch/do/learn etc.
The ultimate listening tool! (Jump back to my post with the picture of the bird for more details on this.) Use Twitter to learn about your audience and engage in conversations relevant to your industry, drive website traffic and provide real-time customer service support.
As well as being a huge driver of traffic to your website (remember… pin from your website to Pinterest often with detailed captions!), the type of content that performs best on Pinterest has a how-to or educational approach. Think DIY tutorials, content-rich infographics, step-by-step instructions, wedding images filled with fresh ideas for brides to pin.