A common pain point I hear during Strategy Sessions goes a little like this: “I feel like clients don’t truly understand everything I do for them until after they’ve experienced my service. It’s hard to explain why I’m worth my fee when they’re just looking at my pricing on a piece of paper.”
Whether you’re a wedding planner, a designer, a stylist, or a coach; the reward for a client often comes at the end of your service when they experience the wedding / receive your design / see the results, and so on.
And you’re right—having nothing tangible to show on the front end is a challenge. But it’s absolutely one you can solve.
Here’s how: SHARE YOUR PROCESS
Thanks so social media that’s never been easier.
Document the process of a design coming together over many, many months and let this project be its own highlight or have its own hashtag so followers can track it (and become invested in it!).
Share before and after photos and videos to show the difference your expertise contributed to a situation or a person.
Explain your expertise by sharing WHAT you do, and more importantly HOW. For example, my version of this is sharing as many business and marketing tips as I can to give you an insight into the types of areas I know I can bring value.
Pull back the curtain and show the “behind the scenes”. Firstly, people love it, but secondly, it truly is an opportunity to show what it actually takes to pull off what you do.
Struggling to understand how this could apply to your specialty? Comment below or send me a DM on Instagram and I’ll give you some more examples specific to your business.