It’s one thing to say you’re customer or client focussed—but what do you do to actively make that a reality? 

Here’s some questions to consider.

• When did you last “spend a day in their shoes”?

• When did you last make a change in your business to reflect client feedback? 

• When did you last actively think about your purpose, (rather than profit)? 

• When did you last look closely at your customer/client experience?

When we only look at the data, or our bottom line, we’re only seeing half of the picture; we’re relying on the same type of data as our competitors.

But when we look at our audience and ask questions and get curious – we suddenly have qualitative information we can do something different with. 

Let me give you an example: You might have seen last week I offered free 20-minute mini-Strategy Sessions. This served two purposes for me.

1. Give back to my followers and serve them in a tangible way amid the current unknowns of the COVID-19 situation. 

2. Give me access to REAL, QUALITATIVE information; a form of market research that was INVALUABLE.

As a result of these sessions I had access to real-time insights about what my followers were experiencing in their own lives and businesses, what they were struggling with, what questions they had, and what type of support they were looking for.

With this information at hand I knew EXACTLY what my audience needed.

• I now had relevant and useful content for marketing purposes.

• I was able to revisit my services and consider how to continue progressing my business at a time when most people are looking to cut costs. 

• I was reminded how much I really enjoy what I do: Helping entrepreneurs bring ideas to life to run enjoyable, profitable businesses (no matter the obstacles placed in front of them!). 

• I was encouraged to continue giving back to this wonderful online community as I have just as much to gain from the interactions as I have to offer. 

How can you put yourself in your client’s shoes, and what can you learn from the experience?