Chances are if you’ve listened to any kind of marketing podcast you’ve heard them talk about “sharing content at scale”.

That recommendation has probably looked something like this on a WEEKLY basis.

• 8+ Facebook posts

• 5 – 10 Instagram posts + Stories

• 20+ Tweets

• 10+ LinkedIn interactions

• 30+ Pinterest pins

And then you had a heart attack. Right?

How could you EVER, POSSIBLY achieve that? You are 1 person! I hear you. And I’m NOT going to argue with you on that one.

Instead, I will give you a strategy for how this concept can be far more achievable than you realise.

It’s all about creating MULTIPLE TOUCHPOINTS from each piece of content.

Let’s take a blog post, for example. What do you usually do when you publish a new post? Share a photo from it to Instagram and tell people to follow the link in profile to read it?

What if you could achieve 10+ marketing touch points from that 1 blog, instead of simply 2? Here’s how.

1. Publish new blog post on your website.

2. Share about the new post in your Instagram feed.

3. Share the new post into your Instagram Stories.

4. Hop into your Instagram Stories and talk about it.

5. Share the post through to your Facebook account.

6. Pin EACH image from within the blog post to Pinterest.

7. Create an eye-catching graphic about your blog post to pin to Pinterest.

8. Share a preview of the blog post on your LinkedIn page with a link to the article.

9. Tweet the new blog post.

10. Include a mention of the new blog post in your monthly newsletter.

If you’re going to go to the effort to write a new post, you might as well maximise the value of it and let the world know it exists!