Don’t talk about what you know and what you do. Try this instead.

Tell me HOW what you know and what you do is → the ANSWER to the problem I need to solve or the change I want to make.

A quick example. I could tell you I’m a former journalist who now specialises in marketing strategy for small business + copywriting for websites and sales pages.

That’s all important, and there’s absolutely a place for you understanding the services I offer. But you’re only interested in my services if you first know Getting your copywriting and marketing RIGHT is critical in helping you communicate your value so you can attract and convert more of the right clients and customers willing to pay what your service is worth.

Can you see the difference? It’s not about me, it’s about what I can do for YOU.

SERVE before you sell.

Wondering how this relates to your area of expertise? Comment below or send me a DM and I’ll give you a more specific/relevant example.