What’s your intention or thought process when you create and share a piece of content on social media? Perhaps you’re conscious of showing up regularly so the algorithm doesn’t forget about you, or trying to tie your content to current trends to help extend your reach.  While both of these approaches have their place, they […]

How many times have you been scrolling social media and seen another one of those reels telling you the “5 things you need to do to gain 1000 new followers a day”? (Or some other bogus promise.) They’re everywhere, and I’m not pooh-poohing them en masse. Some of them include some excellent tips which are […]

“I feel like I’m on a marketing hamster wheel. Nothing I create feels original or inspired. I’m out of ideas on what to do next.”  Does this feeling resonate with you?  If so, do you still catch yourself spending a considerable amount of time each day on your social media apps, scrolling, hoping for inspiration […]

Do you have an email list? In case you’re confused by the question, I’ll quickly clarify what I mean. An “email list” in this context is people who have signed up to receive emails from you for marketing purposes. I’m not just talking about email addresses in your contact list, because technically you don’t have […]

Stuck for social media content ideas?  Grab a piece of paper and jot down answers to these 3 questions about your ideal client? What do they desire? (Creativity, reassurance, peace of mind, connection, status, community, security) What are they struggling with? (What would they love to find a solution to?) How do they want to […]

If I was to ask you: “What’s the primary goal of your website?” Would you say words to the effect of “To help people find my business?” If you answered YES, you’re not alone in thinking that. It’s a commonly-held belief that our websites exist so when people do a Google search on our particular […]

What does it actually mean to “communicate your value” in your marketing?  Let’s start by talking about what it is NOT.  It’s not a sales pitch.  It’s not an empty marketing catch phrase. It’s not a topic to put in the “too hard” basket! I believe communicating your value is about using your expertise to […]

If you’ve been following me for a while, you’ll know I regularly talk about the difference between the “real world” and the “ideal world”.  I wholeheartedly believe that as entrepreneurs, we need to be hearing more strategies that work in the “real world”… You know, the one where you don’t have entire teams behind you […]

A common sentiment I’m hearing from clients lately is the frustration around not being able to afford paid ads—and the feeling that without paid ads, they’re never going to succeed in business.  I have 3 big thoughts on this.  1. Just because you buy an impression, doesn’t mean you make one. Throwing $1000 of $10,000 […]

Finding the motivation to keep marketing your small business can be exhausting, right?  → Every time you open Instagram there’s a new “trend” you’re meant to be on top of.  → You’re wondering how on earth you’re meant to use email marketing to book more clients. → Paid Ads feel like a total mystery to […]