Finding the motivation to keep marketing your small business can be exhausting, right?  → Every time you open Instagram there’s a new “trend” you’re meant to be on top of.  → You’re wondering how on earth you’re meant to use email marketing to book more clients. → Paid Ads feel like a total mystery to […]

Marketing Strategy

Group coaching is BACK!

I’m coming at you with a very quick and easy win this week: Welcoming new followers.  What do I mean? Quite literally, sending a personal message to any new person (aka potential lead) that hits the follow button for your business on social media. It could look something like this:  Hey {person’s name}  Thanks for […]

Marketing Strategy

A 2-minute marketing strategy you can do today

Are you guilty of “random acts of social”? Do you post to your social platforms sporadically, without any set plan? Are you scared of repeating yourself?

Social media habits like this are common, but they’re also the reason your ideal client isn’t interacting with you and taking the next step from being a “follower” to an engaged (and hopefully *paying*) customer or client.

Marketing Strategy

How to build trust and earn attention

Testimonials matter. And before you ask, YEP, people read them. It all comes down to getting the RIGHT testimonials.
So what’s a “good” testimonial? And how can you get them for your business?

Marketing Strategy

Why you need testimonials

Today marked the final online workshop of my 6-month group coaching program, Marketing Masters.

This program was uniquely designed for established business owners who were already nailing their Instagram game but wanted to level-up in their marketing in other areas. Here’s what we achieved together.

Marketing Strategy

Group Coaching Success

Don’t talk about what you know and what you do. Try this instead.

Tell me HOW what you know and what you do is → the ANSWER to the problem I need to solve or the change I want to make.

Marketing Strategy

How can you help your ideal client?

Is your ideal client aged 25 – 40? If so, listen up.

Research shows that 83% of millennials (born 1981 – 1996) want to engage with brands / companies that align with their values.

Marketing Strategy

How to market to millennials

What metrics matter on social media?

The short answer is different metrics matter depending on your goals.

Marketing Strategy, Social Media

Which social media metrics matter

Don’t use your competitors as a safety net!

How often have you thought about content you’ve wanted to share, but then changed your mind because it doesn’t feel in alignment with what other people in your industry are doing?

Marketing Strategy

Your audience is your priority

Newsflash: Clients don’t care what you do. They care what it will do for them. This is the number one reason that telling potential customers about your services will do little to persuade them to book or buy. Instead, show them what it feels like to benefit from your offering. Let me explain.

Marketing Strategy

What clients really care about