Finding the motivation to keep marketing your small business can be exhausting, right?  → Every time you open Instagram there’s a new “trend” you’re meant to be on top of.  → You’re wondering how on earth you’re meant to use email marketing to book more clients. → Paid Ads feel like a total mystery to […]

I’m coming at you with a very quick and easy win this week: Welcoming new followers.  What do I mean? Quite literally, sending a personal message to any new person (aka potential lead) that hits the follow button for your business on social media. It could look something like this:  Hey {person’s name}  Thanks for […]

Are you guilty of “random acts of social”? Do you post to your social platforms sporadically, without any set plan? Are you scared of repeating yourself?

Social media habits like this are common, but they’re also the reason your ideal client isn’t interacting with you and taking the next step from being a “follower” to an engaged (and hopefully *paying*) customer or client.

Testimonials matter. And before you ask, YEP, people read them. It all comes down to getting the RIGHT testimonials.
So what’s a “good” testimonial? And how can you get them for your business?

Today marked the final online workshop of my 6-month group coaching program, Marketing Masters.

This program was uniquely designed for established business owners who were already nailing their Instagram game but wanted to level-up in their marketing in other areas. Here’s what we achieved together.

Don’t talk about what you know and what you do. Try this instead.

Tell me HOW what you know and what you do is → the ANSWER to the problem I need to solve or the change I want to make.

Is your ideal client aged 25 – 40? If so, listen up.

Research shows that 83% of millennials (born 1981 – 1996) want to engage with brands / companies that align with their values.

What metrics matter on social media?

The short answer is different metrics matter depending on your goals.

Don’t use your competitors as a safety net!

How often have you thought about content you’ve wanted to share, but then changed your mind because it doesn’t feel in alignment with what other people in your industry are doing?

Newsflash: Clients don’t care what you do. They care what it will do for them. This is the number one reason that telling potential customers about your services will do little to persuade them to book or buy. Instead, show them what it feels like to benefit from your offering. Let me explain.