This 👇is one of the biggest pain points for small business owners…. Tell me if you agree.  → How to get potential customers to understand the tremendous value and quality of your goods or services so they’re willing to pay what your product or expertise is ACTUALLY worth.  The reason this can feel so hard […]

Marketing Strategy

How to communicate your value

The easiest way to justify price is through process. (Read on for how to do that.)⁠ If you’ve followed me for a while, you’ll have heard or read that statement from me more times than you can recall. And my response to that is — GREAT! Because it’s IMPORTANT. (Repetition if your friend, remember!)  ⁠For those […]

Marketing Strategy

#1 way to justify your price

We’re only 2 months into this New Year and if recent client conversations are anything to go by, the marketing overwhelm is already creeping in for some.  When considering how I respond in these conversations, I keep coming back to my time working with a client last year when she described herself as a “velvet […]

Marketing Strategy

Straight talking marketing advice

What if you could combine your everyday marketing efforts in new and interesting ways to deliver surprisingly effective results?  We’re calling it Marketing Alchemy!  Much like the alchemists of old sought to turn base metals into gold, we too can get a little creative with the marketing efforts that we’re already doing! Let me give […]

Marketing Strategy

What is Marketing Alchemy?

The easiest way to justify price is through process. If you’ve followed me for a while, you’ll have heard or read that statement from me more times than you can recall. And my response to that is — GREAT! Because it’s IMPORTANT. (Repetition is your friend, remember!)  For those with “visual” businesses, like artists, designers, florists, […]

Marketing Strategy

How to demonstrate a “boring” process in your marketing

If you are having trouble connecting with your ideal client, it might be because you’re making the mistake of playing the hero.  Your ideal client doesn’t need you to be their hero. Your ideal client needs a guide with the tools, knowledge, expertise and confidence to help them overcome their challenges.  Why? Because the reason […]

Marketing Strategy

Be your customer’s guide. (Not their hero)

A really common pain point I hear from small business owners is the struggle to connect with their ideal client. I know how hard it is, especially in a world where everyone’s attention is being pulled in multiple directions. But there is something you can do to improve your connection with your ideal client, and […]

Marketing Strategy

Know THIS about your target audience

If you’ve ever caught yourself thinking “No one ever opens my email newsletters. What’s the point of sending them?” this blog is for you.  I know how annoying it feels to spend time writing an email newsletter that it feels like no one ever reads. Before you’re too hard on yourself, it’s worth noting that […]

Marketing Strategy

HOW TO: Boost your email open rates

Your brand identity is more than just a logo or a catchy slogan. It’s the essence of your business, the tone you set, and the message you convey. It’s how your business is portrayed to your ideal clients.  While elements like your logo, typography, colour palette and style of imagery are all components of your […]

Marketing Strategy

How to educate AI to understand your brand voice

The other day, my 6-year-old daughter, Lydia, approached me excitedly and asked if we could pen down her Santa list. Mind you, it was early August, and no, I hadn’t been using Santa as a bargaining chip! I was baffled by the sudden request, but her enthusiasm was infectious. So, we sat down, and as […]

Marketing Strategy

The power of anticipation in marketing