If you are having trouble connecting with your ideal client, it might be because you’re making the mistake of playing the hero.  Your ideal client doesn’t need you to be their hero. Your ideal client needs a guide with the tools, knowledge, expertise and confidence to help them overcome their challenges.  Why? Because the reason […]

A really common pain point I hear from small business owners is the struggle to connect with their ideal client. I know how hard it is, especially in a world where everyone’s attention is being pulled in multiple directions. But there is something you can do to improve your connection with your ideal client, and […]

If you’ve ever caught yourself thinking “No one ever opens my email newsletters. What’s the point of sending them?” this blog is for you.  I know how annoying it feels to spend time writing an email newsletter that it feels like no one ever reads. Before you’re too hard on yourself, it’s worth noting that […]

Your brand identity is more than just a logo or a catchy slogan. It’s the essence of your business, the tone you set, and the message you convey. It’s how your business is portrayed to your ideal clients.  While elements like your logo, typography, colour palette and style of imagery are all components of your […]

The other day, my 6-year-old daughter, Lydia, approached me excitedly and asked if we could pen down her Santa list. Mind you, it was early August, and no, I hadn’t been using Santa as a bargaining chip! I was baffled by the sudden request, but her enthusiasm was infectious. So, we sat down, and as […]

Ever heard marketers talk about “social proof”?  Social proof is about people being more likely to do something that many others have already done before them. It is based on the principle that if many people are doing something, it must be the right or desirable thing to do.  (You might have heard it also […]

Want to know how you can apply marketing techniques used by big companies like Coca Cola, Microsoft and PayPal without it costing you a cent?  NEUROMARKETING.  “Say what now?” Don’t worry, I’ll explain.  At its core, neuromarketing delves into the human brain’s reactions to various marketing stimuli. By monitoring brain waves, eye movements, and facial […]

Branding | Marketing | Messaging | Ever wondered how they all work together?  First up → The explanations.  Branding: Impacts how someone feels about your business. (First impression!) Messaging: What you say, how, and to who. It’s knowing what your brand stands for and how you serve people / help them solve a problem. It’s […]

Are you tired of the #beauthentic message when it comes to marketing?  The hashtag itself feels like a trend circa 2016 or so…. Right?  Personally, I don’t like the idea that being authentic in your marketing is a “trend” you have to embrace. Even the word “authentic” has begun feeling a little icky to me, […]

Let’s talk about “Unnecessary Marketing”… Are you doing it?  Unnecessary marketing is the marketing you do because you think you SHOULD—not because it’s tied to any business goal.  → It’s the Reel you sit on the couch making at night because you haven’t posted a Reel lately and you don’t want the algorithm to forget […]