“You need to get your messaging sorted.” Ever received this piece of feedback and wondered what in the world it meant? Let’s discuss! MESSAGING → What you say, how, and to who. It’s knowing what your brand stands for.  MARKETING → Where you say it.  Now that’s an overly simplistic definition, yet it’s all you […]

Ever wondered why you should consider Pinterest as a marketing tool?  Members of my marketing accountability program, Marketing Matters, recently had the opportunity to learn all about how to optimise Pinterest thanks to the expertise of our guest presenter and Pinterest whiz, Annaliese Naomi. Far more than a place to collect inspiration (and plan your […]

I’ve been talking a lot lately about the difference between marketing EXHAUSTION and marketing SATURATION. If you’re not familiar with the idea, ask yourself this question… → Is my overwhelm and general feeling of ‘I’m over it’ when it comes to social media marketing because I’ve been DOING too much of it… or is it […]

If you’ve ever seen a marketing trends report and thought “How in the world does that apply to small business?” 😂 I hear you. (But also, I don’t blame you if you’ve never even *looked* at a marketing trends report. You connect with people like me so you don’t have to, right?!)  So yes, I […]

Have you dipped your toes into using AI in your marketing yet?  The talk of AI (artificial intelligence) is everywhere… and the conversation has extremes from fear-mongering about it “taking our jobs” to claims it’s capable of doing all of our marketing for us.  The truth, as always, lies somewhere in the middle.  Personally, I’m […]

Choosing a favourite marketing book is impossible. I read a LOT of them. But anytime I’m asked for my top recommendations, I always come back to the following 4, and here’s why.  → This Is Marketing by Seth Godin is a brilliant book about developing meaningful connections through your marketing, storytelling, and creating a loyal […]

Are all these headlines about an economic downturn making you nervous? It might settle your nerves to know that small businesses have an upper hand over bigger corporations during an economic downturn—let me explain.  I recently attended a national marketing conference where there was *plenty* of discussion about what CMOs (chief marketing officers) should be […]

Did you know that it can cost up to 25 times more to acquire a new customer than to keep an existing one? OUCH! That hurts, right?  Thankfully, there’s a way to avoid this kind of expense. It’s called the Marketing Infinity Loop.  Let me explain.  The marketing infinity loop is a framework for how […]

If you follow me on Instagram, you might have noticed things have looked a little different this month. I’ve broken all the so-called rules and turned my Instagram feed into a monthly e-magazine cover that allows you to click in to read carefully-curated tips, trends, insights, education, motivation and encouragement to help you navigate the […]

What’s your intention or thought process when you create and share a piece of content on social media? Perhaps you’re conscious of showing up regularly so the algorithm doesn’t forget about you, or trying to tie your content to current trends to help extend your reach.  While both of these approaches have their place, they […]