The easiest way to justify price is through process. (Read on for how to do that.)⁠

If you’ve followed me for a while, you’ll have heard or read that statement from me more times than you can recall. And my response to that is — GREAT! Because it’s IMPORTANT. (Repetition if your friend, remember!) 

⁠For those with “visual” businesses, like artists, designers, florists, wedding industry professionals, stylists and so on, you have an advantage in this department because you have content demonstrating your process at your fingertips. Ignoring, just for a minute, the time involved in creating said content, the fact remains you have endless visually-appealing opportunities to demonstrate the process involved in your expertise. ⁠

⁠This might look like: ⁠

📷 Time lapses⁠

📷 Before and afters⁠

📷 Day in the life series⁠

📷 Progress shots⁠

📷 How-to tutorials⁠

For those of us with less visual businesses, I’m often asked “But what if my process is boring to watch?!” I get it! If I was to show you the visual side of my process for Messaging Strategies or Copywriting, it would look like black text on a white Google Doc. Imagine the views I’d get on that piece of content! ⁠

That doesn’t mean the concept doesn’t apply to us though! We just have to think a little more outside the box and use our customers to help us do this. ⁠

Incorporating the customer experience into our marketing, through things like case studies and testimonials, is an EXCELLENT way to help potential clients understand what it might be like to work with us. ⁠

When we can demonstrate how others have felt as a result of working with us or buying from us, we help remove some of the risk that’s spinning in a potential customer’s mind about whether or not they, too, should trust us. You can see this idea in action RIGHT HERE in an Instagram post.