The easiest way to justify price is through process.

If you’ve followed me for a while, you’ll have heard or read that statement from me more times than you can recall. And my response to that is — GREAT! Because it’s IMPORTANT. (Repetition is your friend, remember!) 

For those with “visual” businesses, like artists, designers, florists, wedding industry professionals, stylists and so on, you have an advantage in this department because you have content demonstrating your process at your fingertips. Ignoring, just for a minute, the time involved in creating said content, the fact remains you have endless visually-appealing opportunities to demonstrate the process involved in your expertise. 

This might look like: 

• Time lapses
• Before and afters
• Day in the life series
• Progress shots
• How-to tutorials

For those of us with less visual businesses, I’m often asked “But what if my process is boring to watch?!” I get it! If I was to show you the visual side of my process for Messaging Strategies or Copywriting, it would look like black text on a white Google Doc. Imagine the views I’d get on that piece of content! ; ) 

That doesn’t mean the concept doesn’t apply to us though! We just have to think a little more outside the box and use our customers to help us do this. 

Let’s use my copywriting service as an example. 

If you were to ask anyone that’s ever tried working on website copy what they’ve struggled with, I’d put money on them saying one of the following: 

• I don’t know how to turn what’s in my head into coherent words on a page. 
• I’ve tried writing the copy a thousand times and it just doesn’t feel right. 

I could create Reels showing a before and after of a client’s updated website, but if we’re being really honest, that does more to highlight the skills of the designer than it does me as the copywriter. (With no disrespect to the insane skill required to design a website!) 

BUT, if that content also shared the experience of my client, suddenly it adds a whole new dimension. 

Take the following testimonials that were shared with me.

“Tahnée has a gift for… taking whatever vague-ish blurb comes out of one’s mouth and turning it into a compelling, coherent and persuasive narrative. A GODSEND!” Helen Wiseman, Board Chair, President, Leadership Coach. 

“Before working with Tahnée I had written and re-written my website copy a thousand times and it still didn’t feel quite right…Going through this process with Tahnée completely elevated my website experience whilst offering me an immense amount of clarity and reassurance.” Larissa Scot, Artist, Notebox.ny

“Updating website copy is never fun but… it was like Tahnée crawled into my head, figured out exactly what I wanted to say and then nailed the copy with barely anything requiring revisions.” Jess Weiss, Managing Consultant, Human Tribe

These three testimonials share the process and experience of working with me and are far more impactful than my “white screen with black text”! Furthermore, they talk about an experience my ideal client would place a lot of value in—someone that can “take what’s in my head and turn it into words”. 

Don’t get caught in the trap of thinking that if your process “looks boring”, you have no way of demonstrating it. There’s always a way!