This 👇is one of the biggest pain points for small business owners…. Tell me if you agree. 

→ How to get potential customers to understand the tremendous value and quality of your goods or services so they’re willing to pay what your product or expertise is ACTUALLY worth. 

The reason this can feel so hard is because the greatest understanding a client or customer has about what we do occurs AFTER they’ve experienced (and paid for) what we have to offer. 

SOLUTION: Incorporate the customer experience into your marketing. 

If you have a “visual business”, this one is a little easier for you as you can show with imagery the “before and after” transformation you’re able to deliver. 

If you’re a service-based business that lacks in the eye-candy department, (It’s me, hi! 🙋🏼) we can use our customers and clients to help do this for us.

Here’s a really simple example. 

I could tell you that during my Messaging Strategy Sessions I’ll help you gain clarity on what your brand stands for and how to communicate that through your marketing. AND I could share with you the experience of my client, Fiona Walsh from Fiona Walsh Coaching.

I could tell you that with my Website Copywriting I help you communicate who you are and the value you bring so your target audience feels compelled to engage with you. AND I could share with you the experience of my client, Jess from Human Tribe. 

I could tell you that my Marketing Matters program is a monthly group coaching and accountability program for business owners wanting to level-up their marketing. AND I could share with you the experience of one of the program’s members, Lauren from Perspective Event Design. 

When we can demonstrate how others have felt as a result of working with us or buying from us, we help remove some of the risk that’s spinning in a potential customer’s mind about whether or not they, too, should trust us. 

This is just one quick and simple way you can better communicate your value.