Do you cringe when you have to introduce yourself? 

Do you struggle to find the right words to effectively communicate what it is you do?

You need an elevator pitch, or a “one-liner”. 

What is an elevator pitch? It’s a simple statement you use to explain what you do and communicate why people might need you. Its purpose is to capture their ATTENTION, make them curious about your brand, and ENLIGHTEN them as to how you could help. 

Step 1: Identify the problem 

What is the main pain point your ideal client experiences? 

Step 2: Share your solution 

How does your service solve the problem(s) they’re experiencing? 

Step 3: Explain the result

What positive result will your client experience if they invest in your service? 

Here’s an example about my business. 

Many small business owners feel overwhelmed by marketing and struggle to clearly communicate the value of their expertise. At The Strategy Studio, I provide marketing coaching and copywriting services to give you a clear plan and the right words to confidently convey your value, connect with your ideal clients and run an enjoyable, profitable business.

Here’s what it looks like when we break it down:

Step 1: Identify the problem 

Many small business owners feel overwhelmed by marketing and struggle to clearly communicate the value of their expertise.

Step 2: Share your solution 

t The Strategy Studio, I provide marketing coaching and copywriting services to give you a clear plan and the right words…

Step 3: Explain the result

…to confidently convey your value, connect with your ideal clients and run an enjoyable, profitable business.

So once it’s written, what do you do with your one-liner or elevator pitch? 

Here’s a few ideas: 

• Memorise it
• Use a version of it to introduce yourself
• Include it in pitch decks or Services PDFs
• Pop parts 2 & 3 it in your email signature
• Use a shortened version as your social media bio
• Incorporate the language in your website
• Have it on your About page

Do you need help with your messaging? 

Let’s talk about doing a Strategy Session together. 

You bring the questions, I’ll bring the clarity. Whatever pain points or marketing challenges you want solved, we’ll tackle them in 2 hours. You’ll leave feeling confidence and with a realistic action plan. 

Book Inquiry Call.