When I was Marketing Manager and Wedding and Event Director of a floral studio in Vancouver, Canada, it was my responsibility to bring in the bookings. I remember the angst I’d feel in the early days of that role when I was preparing for a client consult. I’d obviously done the obligatory pre-meeting “research”. Does […]
How many times have you wanted an answer to the question “Should my pricing be on my website?” The short answer to this question is this: It depends what would work for you and your audience. Despite what you might have been led to believe, there is truly no “right or wrong” way to do […]
I’m just going to dive into the blog with a big, “out there” question: Why do you do what you do? If you’re thinking you haven’t had enough coffee to tackle this question today, I apologise! But I wanted to bring it up because I think you’ll experience unbelievable clarity in your business—and life—when you […]
If you want to attract and convert your ideal clients—the ones willing to pay you what you’re worth—there’s 3 things you need to get right. Let’s break them down. Know who you want to serve (Your Ideal Client) Your target client should be far more specific than “Anyone I can help” or “Whoever likes what […]
A really common pain point I hear from small business owners is the struggle to connect with their ideal client. I know how hard it is, especially in a world where everyone’s attention is being pulled in multiple directions. But there is something you can do to improve your connection with your ideal client, and […]
A customer’s lifetime value is how much they are worth to your business (ie. what they will spend) over the whole period of their relationship with you. This obviously differs significantly depending on whether you offer a one-time service (like a wedding planner), repeat service (like a hairdresser), sell a perishable product (like flowers) or […]
Did you create a new service for your business, launch it to the world and then…. crickets? Due to COVID, many of us have lost our bread-and-butter bookings and have made changes to our service offerings in the hope of capturing new clients and generating revenue. If it isn’t working… it might be because of this.