I’m tired of opening social media or my inbox every day and being bombarded with promises of “revolutionary methods” or “secrets” or “strategies to transform your business” overnight.  Let’s be honest here:  Rather than trying to foster any kind of genuine growth in our businesses, these types of marketing campaigns offering “highly sought-after” programs are […]

Business Strategy

Read this before buying an online program

I read a post the other day that said “being at capacity in your business and turning clients away isn’t a flex. It’s a sign you need to grow your team.”.  I found myself a little disappointed—and annoyed, if I’m honest—while reading it, because while expanding your team to “stop leaving money on the table” […]

Business Strategy

Permission to do business your own way

“Why is no one booking (or buying)?!” If inquiries are quieter than normal at the moment, you feel like you’re getting ghosted after sending a proposal, or noticing sales are on the decline, I get it! You’re not alone.  But rather than panicking, losing sleep or crossing our fingers and hoping something changes, we can […]

Business Strategy

Why is no one buying?

I recently ticked another thing off my 40 in 40 List completing my first half marathon. It was awesome. I loved it. (Well… I loved 120 of the 126 minutes of running. There was a solid kilometre in there around the 18km mark where I wondered why the hell I was torturing myself.) Anyway, during […]

Business Strategy

3 business lessons a half marathon taught me

“I’m overwhelmed with marketing my business and I don’t know where to invest my effort to see results.”  This is the most common sentiment that lands in my inbox.  My reply? Let’s start with a Strategy Session.  It’s 2 hours in length, 100% customised to your needs, and essentially a big “ask me anything” to […]

Business Strategy

Inside a client’s Strategy Session

Not getting enough inquiries in your business? → It might be because your ideal clients don’t understand how you can help them solve their current problems or challenges.  So how do we fix this? The answer is through understanding your client’s PAIN POINTS. (Yes… they will always have more than 1 pain point.)   When it […]

Business Strategy

What are your client’s pain points?

Wondering how we can work together? Thanks for asking! 😉  I have 3 core services that I offer:  ✔️Strategy Sessions: 2 hours together, just you and I, to get your marketing sorted.  One-to-one support (you can ask me anything! ) to help get your marketing sorted. Perhaps you’re struggling to generate inquiries and bookings from […]

Business Strategy

HOW TO: 3 Ways to work with me

Are you contemplating adding a new service to your business?  It can be tempting to consider adding new products and services to our businesses as a way to generate growth and additional revenue. But how do you know what offerings are worth your time and attention, and which ideas you should simply let go? Try […]

Business Strategy

Should I add a new service to my biz?

When I was Marketing Manager and Wedding and Event Director of a floral studio in Vancouver, Canada, it was my responsibility to bring in the bookings.  I remember the angst I’d feel in the early days of that role when I was preparing for a client consult.  I’d obviously done the obligatory pre-meeting “research”.  Does […]

Business Strategy

How to double your average client’s spend?

marketing strategy

How many times have you wanted an answer to the question “Should my pricing be on my website?”  The short answer to this question is this: It depends what would work for you and your audience.  Despite what you might have been led to believe, there is truly no “right or wrong” way to do […]

Business Strategy

Should my pricing be on my website?