If you’ve been following me for a while, you’ll know I regularly talk about the difference between the “real world” and the “ideal world”. 

I wholeheartedly believe that as entrepreneurs, we need to be hearing more strategies that work in the “real world”… You know, the one where you don’t have entire teams behind you to execute the hundred things you apparently have to do in order to succeed?! (That’s the ideal world, and I don’t know about you… but I don’t live there!) 

The reason this concept has come up again recently is because I’ve been doing a lot of work with new clients. So many sentences I’ve heard have started with “Well I think I should……” 

To which I respond, without judgement, “Do you think that doing that is realistic for you and will help your business?”

If the answer is “Yes! Absolutely!” I’m all in, and I’ll help you come up with a plan to make it happen. 

But when the answer is “I don’t know… and I don’t think I even could”… it upsets me, because it comes with such a defeatist tone. That crushing supposed reality of “I’m never going to succeed if I don’t find a way to make it happen”. 

Here’s the thing, though. It’s just not true! 

Every day there are solopreneurs out there, just like you and I, that are running businesses that allow them to live the life they desire without $10K advertising budgets, huge teams, or traditional 5-day working weeks. And you know what? We SUCCEED! 

If you’re feeling overwhelmed or anxious that you’re not growing your business or launching your next big idea in the way you think you “should”, I want you to consider this: You became an entrepreneur to pursue a passion and design a lifestyle that works for YOU. Noone else. What do you need from your business? What does success look like for you?

Chances are it’s different for all of us, and I’d also take a guess that it’s considerably different to the influencers / millionaires / corporate business coaches selling you their fool-proof methods for growing a 7-figure empire.

If the 7-figure empire is your dream… go for it! But if it’s not, that’s okay too! It’s more than okay—it’s perfect. Because it’s personal to you. 

So, let’s all stop losing sleep over what we think we “should” do, and instead ask ourselves “What is the next best step forward for ME?”.

There’s more than one way to do business. After all, that’s why we decided to run our own.

Rather than being overwhelmed by what we can’t do, let’s feel empowered to do everything we can.

If you need support developing a real-world marketing plan for your business, schedule an inquiry call with me today.