“I’m overwhelmed with marketing my business and I don’t know where to invest my effort to see results.” 

This is the most common sentiment that lands in my inbox. 

My reply? Let’s start with a Strategy Session. 

It’s 2 hours in length, 100% customised to your needs, and essentially a big “ask me anything” to get you on the right track. 

You’ll leave our session with actionable steps you can put in place to start kicking marketing goals in your business. 

Here are 5 takeaways I shared with a client at a recent Strategy Session that you might be able to take action on in your business, too.

1. Engage your circle of influence. 

Take your marketing offline and engage with other businesses who have access to your ideal clients. 

→ We created a list of ideas for them to begin their outreach with.

2. Create a lead magnet & embrace email marketing

We need people to be able to experience your brand without paying for it. Create a lead magnet that can capture people that aren’t yet ready to commit to paying for your services, and then nurture them into your introductory offer via an email sequence. 

→ We brainstormed ideas for their lead magnet and I introduced them to an email marketing specialist for added support.

3. Boost social proof and SEO. 

Run a monthly competition incentivising clients to leave you a Google review. Reviews that contain keywords and your location will help you place higher on Google search results. Start replying to every review and use your keywords in your reply to further boost results.

Start sharing these reviews in your social media. 

→ We planned a giveaway to start this month.

4. Paid Ads strategy. 

Start a brand awareness paid ad campaign to start boosting recognition of your brand name in your community, and a retargeting ad campaign to invite people into an introductory offer with your business. 

→ I introduced them to a paid ads specialist and they have a discovery call already set up.

5. Embrace repetition in your content marketing. 

Revisit your 5 most popular posts from the past 6 months and repurpose this content again. 

→ We also created content categories to help them have a clear plan about the type of content they should be posting to best connect with their ideal clients.

Do you want help with real-world marketing strategies customised to your business? Schedule a complimentary inquiry call with me today.