If you’ve ever wondered what a copywriter really does and whether they could benefit your business, you’re not alone! So I’m here to give you the answers. 

At its core, copywriting is the art of crafting compelling words that resonate with your audience, driving them to take desired actions. But let’s dive deeper.

What is copywriting? 

While the term ‘copywriting’ inherently involves ‘writing’, it’s so much more than just stringing words together. A copywriter is responsible for creating text that effectively communicates a brand’s message to its target audience. But it’s not just about filling up space with words. A skilled copywriter strategically intertwines a brand’s identity, story, and messaging strategy into every piece of content. The goal? To resonate profoundly with the ideal customer, prompting them to engage with the brand.

Just in case you were confused and thought copywriting had something to do with copyrights ….(Lots of people think this, don’t worry.) BUT these two words are spelled differently—CopyRIGHT and CopyWRITE—and mean very different things. CopyRIGHT is a legal term. When you have a copyright on something, it means you have the exclusive legal right to reproduce, publish, sell, or distribute that piece of work. That’s NOT what we’re talking about here!

Okay, now we’ve clarified that, let’s move on to the many hats of a copywriter. 

A copywriter’s role is versatile, encompassing a range of content types:

• Website content
• Blog posts
• Client service guides
• Social media captions
• Email marketing campaigns
• General marketing materials
• Sales pages (especially for new product or service launches)
• Lead Generation PDFs (those enticing freebies on websites)
• …and so much more!

In essence, a copywriter crafts concise, impactful content that communicates your value. It conveys exactly what a brand intends, eliminating unnecessary fluff. 

So when might you need a copywriter in your business? 

If any of these scenarios sound familiar, it’s time to consider hiring a copywriter:

• Overwhelmed by the thought of revamping your website content?
• Experiencing website traffic but low conversion rates?
• Struggling to craft a compelling sales page for your new program?
• On the brink of giving up on writing an email sequence?
• Needing an enticing free download to boost email subscribers?

The Strategy Studio Approach

Every copywriter has a unique approach to their craft. At The Strategy Studio, we pride ourselves on our efficient “Done-in-a-Day” service

Book it: Secure a day in our calendar, and you’ll have undivided access to our expertise. Whether you need us to refine an existing document or collaborate on fresh content, we’re here to help.

Work it: On the scheduled day, we’ll dive deep into your content, tailoring it to best suit your needs.

Use it: By the next day, you’ll have polished copy, ready to captivate your audience.

Sounds like something you need in your business? 

INQUIRE NOW