When I officially launched The Strategy Studio back in 2019, copywriting wasn’t a service I offered.  Being a former journalist it seems like an obvious service inclusion, right?! But at the time it wasn’t part of the business plan. I was focussed on Business & Marketing Strategy. I thought I needed to execute on those […]

“So I know you do copywriting, but what does that really mean? What does a copywriter actually do?” Maybe you’re familiar enough to gather that copywriting involves “writing”, but beyond that, you’d be forgiven for wondering how a copywriter could help you in your business?  In case you, too, had wondered what copywriting / a […]

“I have two different audiences for my business. How can I talk to them both on my website?”  This is far more common than you might realise! I’ve had three clients in the past month where this was a part of our copywriting conversation so if this is you, you’re not alone! To make an […]

Research shows you have 3 – 5 seconds to capture someone’s attention when they land on your website. And in that flash of time, they need to be able answer 3 questions if they’re going to stay on your site and engage further with your services.  The 3 questions you need to answer are:  1. […]

Here’s 3 tips to help you get your website copy sorted if you can’t afford to hire a copywriter.