When I officially launched The Strategy Studio back in 2019, copywriting wasn’t a service I offered. Being a former journalist it seems like an obvious service inclusion, right?! But at the time it wasn’t part of the business plan. I was focussed on Business & Marketing Strategy. I thought I needed to execute on those […]
“So I know you do copywriting, but what does that really mean? What does a copywriter actually do?” Maybe you’re familiar enough to gather that copywriting involves “writing”, but beyond that, you’d be forgiven for wondering how a copywriter could help you in your business? In case you, too, had wondered what copywriting / a […]