When I officially launched The Strategy Studio back in 2019, copywriting wasn’t a service I offered.
Being a former journalist it seems like an obvious service inclusion, right?! But at the time it wasn’t part of the business plan. I was focussed on Business & Marketing Strategy. I thought I needed to execute on those well and not overwhelm people with too diverse offerings. Plus, there were plenty of copywriters already doing incredible things. My copywriting services probably weren’t needed.
Except they were. It soon became apparent to me I was doing my clients a huge disservice by offering so many marketing insights during my Strategy Sessions that included the need for updated website copy, or improved messaging via social media, but then not offering the exact service they needed to make that a reality. It just didn’t feel right. I knew I needed to add copywriting to my service offering.
Fast forward to now and copywriting in 2022 has made up 75% of my revenue! It’s also given me more flexibility in how I structure my work week.
Does that make me tempted to “follow the numbers” and scale my business to be exclusively focussed on copywriting? Not in the slightest, and here’s why.
1:1 Strategy Sessions and Group Coaching is “soul on fire” kind of work for me. It’s what makes me feel alive and truly connected to my clients’ businesses and their growth.
I also believe these services make me a better copywriter, as I’m able to stay in touch with the pain points being experienced by my target audience and that of my clients’ audience, too.
If I had continued with my original business plan, kept worrying about having too many service offerings and followed the wide-spread advice to “pick a lane and stay in it”, my business wouldn’t be half as enjoyable—or profitable—as it is today.
My diverse offering of services are complementary. They’re my point of difference, and one I’m glad I decided to embrace.
If you ever hear, read or receive advice that doesn’t sit right with you, let this be a reminder that it probably isn’t right.
You get to create a business that sets your soul on fire, rewards you for your experience, knowledge, and the quality of your work, and gives you the lifestyle you desire.
Deep down, you know what you want that business and lifestyle to feel like—even if you don’t quite know what it looks like yet.
Stay curious. Seek insights from people you trust. Try new things. Take risks. Change your business hours. Add a service. Increase your prices. Keep experimenting.
And don’t settle until it feels right.