“So I know you do copywriting, but what does that really mean? What does a copywriter actually do?”

Maybe you’re familiar enough to gather that copywriting involves “writing”, but beyond that, you’d be forgiven for wondering how a copywriter could help you in your business? 

In case you, too, had wondered what copywriting / a copywriter is but haven’t wanted to ask, let me explain.

Anywhere your business needs words, a copywriter will write the text you need to effectively communicate what you want to say to your target audience. 

But more than just writing any old text for a page, a copywriter will strategically weave your brand identity, brand story and messaging strategy into every piece of content. This way the words you use will resonate directly and succinctly with your ideal customer—ultimately moving them to take action to work with you. 

This could include writing content for: 

• Your website
• Blog posts
• Client service guides 
• Social media captions
• Email marketing
• General marketing materials 
• Sales pages (for launching a new program or service, for example)
• Lead Gen PDFs (The free resources you put on your website and invite people to download in exchange for joining your email list) 
• And a lot more!

Think short, sharp and to the point words that express exactly what you need to say without any fluff. That is the power of a good copywriter. 

If you’ve ever experienced one of the following, a copywriter could help. 

• “I know the writing on my website needs an overhaul but I don’t even know where to start or what to say!” 
• “I’m getting traffic to my website but it’s not converting to inquiries and I don’t know why.”
• “Writing the sales page for my new program is the only thing holding me back from launching.”
• “I’ve spent forever trying to write an email sequence and I’m about to give up!”
• “I need one of those free downloads people use to generate email subscribers.”

Copywriters structure their services in lots of different ways. At The Strategy Studio, our copywriting is a “Done-in-a-Day” service that works like this.

• Book it. 
  • You book a day in our calendar and get complete access to one of out writer’s brains to help with writing for your business in any way you need. That might mean you hand over a Google Doc of your website copy and tell us to “fix it!” or “finish it!”. Or instead you might want to work together to refine your copy in a more collaborative approach where you share what it is you’re trying to say, and then we help you find the right words to spruce it up so it really resonates with your target audience. 
• Work it. 
  • Come your scheduled day (or two, depending on the size of the project), we’ll work on your copy in whatever way we’ve decided works best for your needs.
• Use it. 
  • You’ll have the completed copy doc back in your hands, ready for use by the following day! 

If you’d love to solve your copywriting woes in 1 day, you can connect with us here.