“So I know you do copywriting, but what does that really mean? What does a copywriter actually do?”
Maybe you’re familiar enough to gather that copywriting involves “writing”, but beyond that, you’d be forgiven for wondering how a copywriter could help you in your business?
In case you, too, had wondered what copywriting / a copywriter is but haven’t wanted to ask, let me explain.
Anywhere your business needs words, a copywriter will write the text you need to effectively communicate what you want to say to your target audience.
But more than just writing any old text for a page, a copywriter will strategically weave your brand identity, brand story and messaging strategy into every piece of content. This way the words you use will resonate directly and succinctly with your ideal customer—ultimately moving them to take action to work with you.
This could include writing content for:
If you’ve ever experienced one of the following, a copywriter could help.
Copywriters structure their services in lots of different ways. At The Strategy Studio, our copywriting is a “Done-in-a-Day” service that works like this.
If you’d love to solve your copywriting woes in 1 day, you can connect with us here.