How do you make people CURIOUS about your brand? How can you ENLIGHTEN them as to how you could help them? 

→ With a great one-liner. 

A one-liner is like your elevator pitch. It’s the short and sharp answer you give in response to the question “What do you do?”; a simple statement you use to let people know why they need you and how you could help them. 

Instead of waffling through a response, you use your one-liner.  

A one-liner has 3 key parts. 

1. PROBLEM. What is the main pain point your ideal client experiences? 

2. SERVICE. How does your service solve that problem?

3. RESULT. What positive result will your client experience if they invest in your service?

Once you have your one-liner:

• Memorise it
• Have your team memorise it
• Pop it in your email signature
• Make it your bio on social media accounts
• Make it the first sentence on your “About Us” section on your website.
• Include it in your Services PDF sent to new inquiries.

Here are 3 examples of one-liners.

THE STRATEGY STUDIO – MY ONE-LINER

It’s frustrating as a small business owner to invest time and money in marketing that isn’t converting—or even reaching the right people. At The Strategy Studio we provide Strategy Sessions and Copywriting services customised to your needs so you can learn how to communicate your value, connect with your ideal clients and grow a more profitable business.

FINANCIAL PLANNER – EXAMPLE

Most couples are conscious of their finances but don’t really know if they’re making the best decisions for the years ahead. At Know Your Numbers we customise a financial plan with your personal goals in mind so you can enjoy life knowing your financial future is secure. 

INTERIOR STYLING – EXAMPLE 

Many people sit around their house wishing they could afford to make it look and feel better. At Simply Styling, we help make your house feel like a home—and we do it on your budget. We’ll guide you step by step to make the changes needed to wow your guests and love the house you live in.

Bookmark this post for the next time you’re sitting down to work on your brand messaging. 

Need help with your brand messaging? Contact me today to learn more about my Strategy Sessions to help you get clear on how you can effectively communicate your value with your target audience. 

Do you have a one-liner you use in your business? I’d love to hear it!