How do you make people CURIOUS about your brand? How can you ENLIGHTEN them as to how you could help them?
→ With a great one-liner.
A one-liner is like your elevator pitch. It’s the short and sharp answer you give in response to the question “What do you do?”; a simple statement you use to let people know why they need you and how you could help them.
Instead of waffling through a response, you use your one-liner.
A one-liner has 3 key parts.
1. PROBLEM. What is the main pain point your ideal client experiences?
2. SERVICE. How does your service solve that problem?
3. RESULT. What positive result will your client experience if they invest in your service?
Once you have your one-liner:
Here are 3 examples of one-liners.
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Bookmark this post for the next time you’re sitting down to work on your brand messaging.
Need help with your brand messaging? Contact me today to learn more about my Strategy Sessions to help you get clear on how you can effectively communicate your value with your target audience.
Do you have a one-liner you use in your business? I’d love to hear it!