🥂What is “champagne” content, you ask? 🥂
Champagne content is what I call content that resonates most strongly—and repeatedly—with your ideal client.
It’s usually also the content you find fun and *easy(er)* to make. No surprise that your audience can sense the content you love to create, right?! 😉🤭
Here’s 3 great metrics to help you identify your champagne content:
💾Social media content that has the highest engagement / saves.
📧Marketing emails with the highest open, click-through rates, or replies.
💻Blog posts with the most views.
Great metrics related to any of the above are all indicators that your audience wants more of it! (🥂Because champagne is always a good idea… right?!)
And at the risk of sounding like a broken record (because I say it all the time 😂) NEVER be afraid of repeating similar types of content. Repetition is your FRIEND!
Need help discovering (or creating) champagne content in your business? Contact me today and I’ll share more details about my 2-hour marketing Strategy Sessions.