It feels like every marketing “guru” on social media at the moment is trying to teach you “how to create content that will go viral”. I can hand-on-my-heart say that is one piece of advice you will NEVER find me giving. That’s because going viral shouldn’t be your goal. Here’s 3 reasons why. Your focus […]
So you’ve spent hours creating business-related content for social media, only to get a handful of likes. You then throw your hands in the air and, out of frustration, post a cute kid or dog video and see your highest engagement in months. At this point you’re wondering two things: What does this all mean? […]
You can succeed. With a small following. You might have heard of Kevin Kelly’s concept of 1000 True Fans, the idea that if you can get 1000 people to support you by buying $100 worth of what you create every year, you could earn an income of $100,000 a year. It’s a very simple concept […]
Are you guilty of “random acts of social”? Do you post to your social platforms sporadically, without any set plan? Do you fear repetition so only post when you have something “fresh” to show and share? These type of social media habits are really common but they’re also the reason your ideal client isn’t interacting with you.