It feels like every marketing “guru” on social media at the moment is trying to teach you “how to create content that will go viral”. I can hand-on-my-heart say that is one piece of advice you will NEVER find me giving. That’s because going viral shouldn’t be your goal. Here’s 3 reasons why. Your focus […]
So you’ve spent hours creating business-related content for social media, only to get a handful of likes. You then throw your hands in the air and, out of frustration, post a cute kid or dog video and see your highest engagement in months. At this point you’re wondering two things: What does this all mean? […]
Are you guilty of “random acts of social”? Do you post to your social platforms sporadically, without any set plan? Do you fear repetition so only post when you have something “fresh” to show and share? These type of social media habits are really common but they’re also the reason your ideal client isn’t interacting with you.