You can succeed. With a small following.
You might have heard of Kevin Kelly’s concept of 1000 True Fans, the idea that if you can get 1000 people to support you by buying $100 worth of what you create every year, you could earn an income of $100,000 a year.
It’s a very simple concept yet oh-so-true. I could name multiple 7-figure entrepreneurs who have achieved that financial result with substantially less than 10,000 social media followers.
If you’re approaching burn out and are losing your passion because of an endless push to amass a huge following, consider pumping the breaks and first asking yourself “WHY”?
What will be different about your business when you have 10K followers, 25K followers, or 100K followers? How will the increase in followers make your life and your business better?
Now there are some legitimate reasons for wanting a big following, and I’m not here to discredit that goal. But more often than not, if we’re really honest with ourselves, the reason for wanting the bigger following comes down to OPTICS. “It will make me look more legitimate.”
But here’s a hard truth: the number of people following you on a social media platform does not automatically make you legitimate.
Here’s what does:
▪️How engaged your following is, no matter how big or small.
▪️People finding your content valuable and telling others about it.
▪️What your existing clients and customers say about your product / service.
▪️Your willingness to show up and serve without expectation of receiving something in return.
Instead of chasing a “big” following, focus on creating an “engaged” following as they’re the ones most likely to become a “True Fan”, converting into a paying customer or client and becoming your biggest advocate.
And the side effect of that? You might just find that you inadvertently experience growth you never dreamed of.