What metrics matter on social media?
The short answer is different metrics matter depending on your goals.
Ask yourself, why are you on social media?
See some possible answers below, along with a metric that could be worth paying closer attention to.
Increase brand awareness → Reach & Shares
♀️Generate leads → Saves
Build a community → Engagement / Post Interactions & Follows
Drive website traffic → Website taps
Make sales / increase revenue → Website taps
You can find your metrics by clicking: Insights → Content You Shared.
Use the dropdown menu to sort content by individual metrics and timeframes.
Depending on your goal(s), sort your content by these metrics to see the types of posts that have been performing well for you, and do more of them!