Inside my Marketing Matters Accountability Groups we were recently joined by the fabulous Emma of Gem Socials for a round of social media Myth Busters and I think our minds were collectively blown with some of the insights Emma shared! 

So much so, that I had to share a few of them with you! 

MYTH: Only young people are on TikTok 

FACT: 1 in 4 Australian Millennial Mums (aged 26 – 41) currently use TikTok.

MYTH: LinkedIn is for big companies, not small businesses.

FACT: When making B2B purchasing decisions, 50% of buyers turn to LinkedIn as a resource.

MYTH: You need a big budget to achieve success with paid ads. 

FACT: Paid Ads can help you reach up to 1000 people with a budget as little as $10/day.

MYTH: “The algorithm” has preferred times of day for posting. 

FACT: Instagram doesn’t care when you post. It cares when your audience engages. 

Did any of these 👆myths / facts surprise you?