When it comes to introducing yourself to your audience, the name of the game is to help your ideal client begin to know, like and trust you. 

To do so, we need to communicate who we are with empathy and authority. 

We need to acknowledge: 

• Who we are
• That we understand our customer’s pain points
• That we have the skills to resolve their problem

→ Language (written words) can help us show empathy and speak to our customer’s pain points.

→ Authority is something often best achieved using tools OTHER than our own words. (Few people want to read a long list of our achievements!) 

Instead, here’s 10 ideas you could try to communicate your authority without using written text. 

1. “As featured in”
2. Client logos
3. Testimonials
4. Awards
5. Est. / Years in business
6. Online reviews
7. Qualifications
8. Case studies / portfolio
9. Press mentions
10. Imagery

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