When it comes to introducing yourself to your audience, the name of the game is to help your ideal client begin to know, like and trust you.  To do so, we need to communicate who we are with empathy and authority.  We need to acknowledge:  → Language (written words) can help us show empathy and […]


10 ways to establish your authority


“I’m not a brand, I’m a person.” This line (or sentiments to its effect) have been popping up a lot on social media lately. Whether you want to call it the rise of the “anti brand” or a “brand rebellion”, some are interpreting this as the idea that you shouldn’t have to put on a […]


Does your brand feel like home?