These metrics matter
If you want to increase your reach on social media, there are 3 metrics you need to pay close attention to.
🚀Not all metrics are created equal. 🚀
I always say first and foremost: The metrics that matter are the ones aligned with your business goals.
If one of your goals happens to be to increase brand awareness and visibility, then you’re going to want to focus on your REACH.
Reach is an Instagram metric that tells you the number of people who have seen your content. (Each user is only counted once in Reach, compared to Impressions where it counts the number of times a post has been viewed—remembering one person could view a piece of content multiple times.)
To improve your reach, there are 3 metrics within your Insights worthy of your attention:
- WATCH TIME
- SAVES
- SHARES
Great performance in these metrics signals to the algorithm that users are finding your content valuable, which subsequently prompts the platform to push your content to more users → increasing its reach.
📈To boost these metrics you’re going to need to pay attention to your captions!
Getting people to watch your Reels for longer or save / share your content is unlikely to come down to how long or fancy your Reel is — it’s about how much value they found in the content as a whole and how long they were engaged with it for. THIS is what a caption can help you deliver on. .
Save this post to remember what to focus on.
