This is one of the most common messaging mishaps I see…. If you were to answer the question “What does someone get when they work with you?”, what would you say? 

Typically, people default to talking about all of the features of your particular service or offering—the “What’s Included” list. EG:

• The number of hours of your time they get
• The list of step-by-step tutorials
• How many edited files/photos/templates/videos they get 
• Access to your “state of the art” facilities

All of these things are important to communicate. Don’t stop doing that. 

BUT. BUT. BUT…..

You ALSO need to be talking about the BENEFITS of working with you. 

→ What is the outcome or the transformation that your ideal client gets as a result of working with you?

When we only focus on the *features* and neglect to communicate the *benefits*, our target audience doesn’t understand the value and potential outcomes of the service you provide.

Here’s some visual examples of a few different ways to communicate your benefits.

People don’t pay for what you do. They pay for the transformation that you bring. If all you tell them about is the features, they don’t understand the tremendous value you bring, which limits your potential to charge what your expertise is truly worth.