Your website doesn’t need a $$$ rebuild to get more inquiries
When enquiries slow down or web visitors stop converting, the first thing many business owners think is: “It might be time for website update.”
Cue the panic and investing far too much money in a brand refresh and site rebuild!
But here’s the truth: most of the time, you don’t need a shiny new site to get more inquiries. You just need to use the one you already have more effectively.
The most overlooked reason your enquiries are low
In almost every client conversation I’ve had on this topic, there’s one issue that jumps out first: no calls to action.
Your website looks polished. Your copy is thoughtful. Your brand feels professional. But nowhere does it clearly say:
- “Book an enquiry call.”
- “Download this free resource.”
- “Here’s how to work with me.”
We assume people will figure it out. But they won’t… and they don’t!
Your clients need an invitation to take the next step. Without it, they scroll, nod, maybe even admire your work… and then move on.
Before you spend big, try this
Instead of rushing into a full rebuild, run this simple audit:
- Check every page of your site (and your socials, while you’re at it). Does each one include a clear call to action?
- Match your CTAs to your goals. If you want more discovery calls, say it directly. If your email list is your focus, prioritise your opt-in.
- Make it visible. Your CTA shouldn’t be buried at the bottom of the page. Repeat it in multiple places so it’s impossible to miss.
These are low-effort changes you can make today and often, they’re enough to spark the enquiries you’re chasing.
A small shift, big impact
Yes, sometimes you will outgrow your current site. But don’t confuse a dip in enquiries with an urgent need for a redesign.
More often than not, your audience doesn’t need new visuals. They need clear direction.
So before you drop $$$ on a new build, make sure you’re not overlooking the simplest fix of all: asking for the action you actually want.
This article was inspired by my conversation with Bec Chappell on her Marketing Espresso podcast. You can listen to the full episode, “Need More Enquiries?” here.
