“How can I make my business stand out from my competitors in a crowded market?”If you’ve found yourself asking this question, listen up! Instead of taking the approach of “This is what my business has to offer. Who wants/needs it?”, I want you to flip this idea on its head.

“Giving up isn’t the same as moving on.” When I read this sentence in Marie Forleo’s Everything is Figureoutable the other day, it was like someone knocked the wind out of me. Here’s why.

How can I convert more inquiries to bookings? It’s one of the most common questions I am asked during Strategy Sessions. While there are plenty of different answers, there is one that I find myself using more than any other. It is this: By speaking the same language as your customers.

Well that escalated quickly…. Suddenly I’m 21 weeks pregnant, our apartment is a jungle gym of boxes, and we’re “one sleep” away from boarding our flight to Australia.

Will this marketing plan really work? Will it be worth the effort? If I had a dollar for every time I’ve been asked this question… ; ) If your marketing strategy is going to pay off, here’s what you need to do—that no one else can do for you.

Do you pay yourself a wage as a business owner? Do you account for your time when calculating job costs? There’s an exercise I do in a lot of my Strategy Sessions where we calculate business costs and determine your current margin (aka profit). Whenever I ask “Do those costs include your time?” I get this reaction…

“I wish I had time to….. How many times have you uttered this sentence? I’m not about to tell you anything you don’t already know, but my hope is it gives you the shock you need to FIND the time to do whatever it is that’s on your “If only I had time…” list.

Thirty years of customer service research has found there are three qualities a customer or client values most in a business—and they come in a very particular order. Reliability. Responsiveness. Relationships.

I want to talk about an issue I’m seeing creep up more and more when I meet with clients. It usually goes something like this…“There’s no way I could get a client to spend more than X on my services.” “My followers aren’t interested in X so that feels like a waste of my time.” “I’m never going to be as good as X.” None of these statements are FACTS. They’re BELIEFS.

A common pain point I hear during Strategy Sessions is “I feel like clients don’t truly understand everything I do for them until after they’ve experienced my service. It’s hard to explain why I’m worth my fee when they’re just looking at my pricing on a piece of paper.” Here’s how we can fix that.