A common sentiment I’m hearing from clients lately is the frustration around not being able to afford paid ads—and the feeling that without paid ads, they’re never going to succeed in business.  I have 3 big thoughts on this.  1. Just because you buy an impression, doesn’t mean you make one. Throwing $1000 of $10,000 […]

A really common pain point I hear from small business owners is the struggle to connect with their ideal client. I know how hard it is, especially in a world where everyone’s attention is being pulled in multiple directions.  But there is something you can do to improve your connection with your ideal client, and […]

Finding the motivation to keep marketing your small business can be exhausting, right?  → Every time you open Instagram there’s a new “trend” you’re meant to be on top of.  → You’re wondering how on earth you’re meant to use email marketing to book more clients. → Paid Ads feel like a total mystery to […]

I’m coming at you with a very quick and easy win this week: Welcoming new followers.  What do I mean? Quite literally, sending a personal message to any new person (aka potential lead) that hits the follow button for your business on social media. It could look something like this:  Hey {person’s name}  Thanks for […]

So you’ve spent hours creating business-related content for social media, only to get a handful of likes.  You then throw your hands in the air and, out of frustration, post a cute kid or dog video and see your highest engagement in months.  At this point you’re wondering two things:  What does this all mean?  […]

You can succeed. With a small following. You might have heard of Kevin Kelly’s concept of 1000 True Fans, the idea that if you can get 1000 people to support you by buying $100 worth of what you create every year, you could earn an income of $100,000 a year. It’s a very simple concept […]

I’ve lost count of the number of clients who’ve come to me feeling defeated and/or overwhelmed because they’ve been presented with an idealwordl Marketing Strategy that is completely out of touch with their realworld life. “I can’t afford to execute this!”“I don’t have the resources to create this amount of content!”“I struggle to show up […]

Do you become emotionally overwhelmed any time you attempt to sit down and work on marketing for your business? Do you catch yourself: Saving trending audio for Reels instead of actually *making* one. Rearranging photos in Planoly but not writing any captions to go with them. Creating new graphic templates in Canva. Recording videos for […]

If you want to boost your engagement and help new followers find you—and Instagram is your predominant social media platform for business—then Reels have to be a part of your marketing strategy. And they don’t have to be scary….

A customer’s lifetime value is how much they are worth to your business (ie. what they will spend) over the whole period of their relationship with you. This obviously differs significantly depending on whether you offer a one-time service (like a wedding planner), repeat service (like a hairdresser), sell a perishable product (like flowers) or […]