Spending hours preparing content for social media yet finding your engagement is lower than ever? Maybe it’s time to STOP. And I don’t mean stop posting! STOP is a handy little acronym I use to test whether or not my content is ticking the boxes necessary to engage my audience.

Motherhood and entrepreneurship is a combination I never expected to experience. Having began my career as a journalist working for a large media company, I had a rather “traditional” view of what having a new bub would look like; namely 12 months maternity leave followed by the inevitable return to work / childcare juggle. My reality for the birth of both of my children couldn’t have looked more different to this!

The out of office email reply is set and maternity leave is calling! As any entrepreneur knows, taking time away from your business feels incredibly strange and a little nerve wracking, if I’m to be completely honest. But as many, MANY fellow #mumpreneurs have told me, their biggest regret in biz life thus far has been neglecting to take time out with their family when it mattered most. So I’m taking all the advice—and with it… two months maternity leave to spend time with these two loves and the tiniest love soon to join us.

When you write a new blog post, how do you usually tell the world about it? Post about it on Instagram and tell your followers to “check out the link in profile” to read the new content? This is great… but you’ve only achieved 2 touch points from this one piece of content. If you’re going to go to the effort to write a new post, you need to MAXIMISE it. Here’s how.

If I was to ask you the question “What can you tell me about your ideal client?” what would you say? You could no doubt tell me things like their age, gender, income, location, whether or not they have children, level of education and so on. But could you tell me these things?

Do you find the whole concept of hashtags mystifying? Wondering if you should even use them? And if so, how to make them effective for your business? I’ve got you covered. Here I’m diving into answering the 10 Most Frequently Asked Questions I receive on the topic of hashtags. So let’s get started!

Have you ever spotted someone’s Instagram captions or bio and wondered how they’ve made it look fancy with different fonts? Here’s all you need to know in 3 STEPS.

It’s here! My first official FREE marketing resource, available for download now. It covers two of the biggest topics I’m asked about: Connecting with your ideal client and knowing what to say on Instagram.

Have you ever been tempted to buy Instagram followers? As tempting as it might sound to outsource your Instagram growth strategy for seemingly “unbelievable” results, DON’T DO IT. Here’s why.

I had an insightful session with a client this week where she expressed the pressure she’s feeling to “keep up appearances” on social media with her business. A lot of her sentences began with “I feel like I should….” or “Don’t I have to…?” Here’s what’s wrong with that approach.