Here’s a fact: 70% of people visiting your marketing materials (such as your social media channels and website) are doing so on mobile devices. “That’s fine” you might be thinking. “My website is mobile responsive.” BUT… and this is a big one… has your website CONTENT responded to the BEHAVIOURAL differences shown by mobile users?

“I feel really awkward posting on social media at the moment… what it is appropriate to talk about and share?” GREAT question. And you’re not alone in thinking it. Here’s my list of 10 Do’s and Don’ts for posting during a pandemic!

I had a really great time speaking with 8 business owners during the free mini-Strategy Sessions I held this week. Just some of the awesome entrepreneurs I chatted with included a life coach, a freelance marketer, a lawyer, a wedding planner, a business manager and a graphic designer. And do you want to know something really grounding? Everyone was challenged by the same topics.

“I don’t know yet how this is going to impact my business. I’m just hoping we can weather this storm.” If you’ve thought the above, you’re not alone. We’re ALL thinking it. But if there’s one thing I can impress upon you during this time of unknowns, let it be this…

I saw someone suggest we reframe “social distancing” as “social solidarity” and I couldn’t agree more. This isn’t about fear. This is about protecting one another. So, taking this thought one step further, it got me thinking how we could help protect and support one another in BUSINESS as well as in health?

Are you using Instagram to its full potential? Using Instagram as an effective marketing tool is about more than regularly posting content. But when you’re available time to “do more” is limited, it’s so much more rewarding when you can see a return on your marketing investment. So here’s how you’re going to try and make that happen.

“How can I make my business stand out from my competitors in a crowded market?”If you’ve found yourself asking this question, listen up! Instead of taking the approach of “This is what my business has to offer. Who wants/needs it?”, I want you to flip this idea on its head.

“Giving up isn’t the same as moving on.” When I read this sentence in Marie Forleo’s Everything is Figureoutable the other day, it was like someone knocked the wind out of me. Here’s why.

How can I convert more inquiries to bookings? It’s one of the most common questions I am asked during Strategy Sessions. While there are plenty of different answers, there is one that I find myself using more than any other. It is this: By speaking the same language as your customers.

Well that escalated quickly…. Suddenly I’m 21 weeks pregnant, our apartment is a jungle gym of boxes, and we’re “one sleep” away from boarding our flight to Australia.