Do you find yourself constantly second guessing yourself when it comes to pricing? Remember this: You’re not “too expensive” just because someone tells you so. It all depends who this pricing feedback is coming from. ❌ If the person telling you you’re “too expensive” isn’t your ideal client, don’t get hung up on their opinion. […]
This is one of the most common messaging mishaps I see…. If you were to answer the question “What does someone get when they work with you?”, what would you say? Typically, people default to talking about all of the features of your particular service or offering—the “What’s Included” list. EG: All of these things […]
Do you cringe when you have to introduce yourself? Do you struggle to find the right words to effectively communicate what it is you do? You need an elevator pitch, or a “one-liner”. What is an elevator pitch? It’s a simple statement you use to explain what you do and communicate why people might need […]
When I moved to Vancouver back in 2012, everyone advised me to invest in a good pair of rain boots. I initially brushed off their advice. They’re ugly “gumboots” (as us Aussies call them). Why in the world would I spend hard-earned dollars on those hideous things! (I also think I wildly underestimate how much […]
Try this 👇next time you’re going to ask a client for a testimonial. Firstly, ask yourself the top 3 hesitations a potential client might have about working with you. For example: Once you’re clear on the potential client hesitations, you’re going to frame up some questions to ask previous clients. When you ask a past […]
I’m tired of opening social media or my inbox every day and being bombarded with promises of “revolutionary methods” or “secrets” or “strategies to transform your business” overnight. Let’s be honest here: Rather than trying to foster any kind of genuine growth in our businesses, these types of marketing campaigns offering “highly sought-after” programs are […]
I read a post the other day that said “being at capacity in your business and turning clients away isn’t a flex. It’s a sign you need to grow your team.”. I found myself a little disappointed—and annoyed, if I’m honest—while reading it, because while expanding your team to “stop leaving money on the table” […]
“Why is no one booking (or buying)?!” If inquiries are quieter than normal at the moment, you feel like you’re getting ghosted after sending a proposal, or noticing sales are on the decline, I get it! You’re not alone. But rather than panicking, losing sleep or crossing our fingers and hoping something changes, we can […]
“I’m overwhelmed with marketing my business and I don’t know where to invest my effort to see results.” This is the most common sentiment that lands in my inbox. My reply? Let’s start with a Strategy Session. It’s 2 hours in length, 100% customised to your needs, and essentially a big “ask me anything” to […]
