Ever had a potential client look at your quote and think, “That’s a lot for… what exactly?” Yeah. It stings. Here’s the truth: one of the easiest ways to justify your prices is to show your process. When people can see the work that goes into delivering your service — even the not-so-glamorous parts — […]

We’re now 1-week post the launch of my new business, Unwind Co, and I’ve been keeping a running note of all the lessons and insights I wanted to share with you.  I’ve tried to consolidate those reflections into my 3 key lessons that you might find valuable in your own business adventure, whether you’re in […]

If you’ve been in business for a while, you’ve probably heard the old-school advice about “funnels.” You know the one: drop people in at the top with free content, nurture them with a few emails, then close the sale at the bottom. Straightforward. Predictable. Neat. Except… that’s not how it works anymore. Today’s “funnel” looks […]

Every business owner wants more inquiries. More leads. More clients. It feels like the silver bullet, right? If only more people were knocking on the door, everything else would fall into place. Except that’s not how it works. Here’s the hard truth: If you’re undercharging, more inquiries won’t save you. They’ll just keep you stuck […]

There’s an assumption I hear far too often in business. It’s that bigger automatically means better. If you want “serious” results, you hire the agency with the big team, glossy pitch deck, and $15K+ minimum spend. Because surely they know more, right? Not always. Here’s the reality: What you don’t get is direct access to […]

If you’ve been in business for more than five minutes, you’ve probably heard the advice: you need to niche. And while I agree that focus is important, I don’t agree with the way niching is often presented, as if you have to pick one narrow industry, one type of client, or one specific platform to […]

When you’re starting out in business, it’s almost a rite of passage to say “yes” to every client who wants to work with you. I did it. You probably did it. And honestly? In those early days, it’s not the worst thing in the world. You learn what you enjoy, what you never want to […]

If you want to work with premium clients, here’s one thing you need to hear: stop changing your message every six months. I get it. You get bored. You’ve said the same thing over and over and start thinking everyone must be sick of hearing it. But the reality is most of your audience hasn’t […]

Here’s a little tough love: if your marketing is crammed full of the “features” of your business, you’re making your clients work too hard to see your value. Features are what you do. Benefits are why it matters.  And if you want people to happily pay your prices, you need to connect the dots for […]

If you’ve ever sat there wondering why people don’t want to pay your prices, you’re not alone. But here’s the thing: It’s often not about the number you’ve put on the invoice. It’s about how you’re positioning yourself. When you’re a service provider, the challenge is that people often don’t truly understand the value of […]