A customer’s lifetime value is how much they are worth to your business (ie. what they will spend) over the whole period of their relationship with you. This obviously differs significantly depending on whether you offer a one-time service (like a wedding planner), repeat service (like a hairdresser), sell a perishable product (like flowers) or […]

Did you create a new service for your business, launch it to the world and then…. crickets? Due to COVID, many of us have lost our bread-and-butter bookings and have made changes to our service offerings in the hope of capturing new clients and generating revenue. If it isn’t working… it might be because of this.