“What is the difference between ‘impressions’ and ‘reach’? And is that different to ‘engagement’?” So you’re getting all social savvy and paying attention to your Instagram Insights but suddenly realise you have a lot of questions like these ones. This should help.

What if I’ve got nothing to say on social media? Should I just “post for the sake of posting”? I get asked this question a lot; is a pretty picture with no caption better than not posting at all? It depends what your priorities are and who your audience is… Let’s dive a little deeper.

I’ve always known being vulnerable is not something I do well. The feeling of being exposed—like my weaknesses are on show—or committing to something when I can’t control the outcome, are among my greatest fears. In becoming an entrepreneur I’ve surrendered my control and constantly risk failure. I’m exposed and I’m vulnerable. But I’ve never been happier.

“But do I REALLY need an about page?” Yes, absolutely. And here’s why. If your business is offering a service, anyone considering hiring you wants to know WHO they’re doing business with. Imagine if you’re a customer: You have two businesses you’re considering using. Let’s look at an example and see which one you’d choose…

“I’m posting on Instagram but nothing is happening. My engagement is really low and I’m not getting any inquiries or orders. What am I doing wrong?”. Firstly, are you using your Instagram account to serve, or to sell? If your answer is “SELL”, then we’ve found the problem and it’s time for a solution.

If you’re feeling overwhelmed or anxious that you’re not growing your business or launching your next big idea in the way you think you “should”, consider this: You became an entrepreneur to pursue a passion and design a lifestyle that works for YOU. Let’s talk about the real world for a minute, and not the ideal world.

“But it’s a saturated market. How can I stand out? How can I compete?” First things first… don’t try competing on price alone. I’m going to take an educated guess you didn’t start your business to be known as the “cheapest”, so why would you use this as a strategy to differentiate yourself from your competitors? Try this instead…

How often do you open Instagram ready to post a photo and then sit staring at said photo for 10+ minutes wondering what in the world you’re going to write as your caption? This is a little exercise I do with some of my clients that might help overcome the perpetual IG writer’s block.

What is your superpower? Odd question, I know, but the best question I’ve ever been asked in business and I’m going to explain why. It will change the way you think about your expertise.

One of the most common fears I have shared with me during strategy sessions with clients is the worry that their business idea isn’t unique enough. They’re paralysed by the thought that “everything has already been done”.
If you feel this way too, I encourage you to answer this question: If you jumped on the homepage feed of your ideal client, what do you think you would see?